The Monday afternoon bombings at the Boston Marathon in Massachusetts sent shockwaves across the world and social networks. As has been the case since Facebook, Twitter and blogs became staples in our world, social media was the place to get immediate information. While not always accurate, it was integral in the wake of this tragedy.… Read the rest of this entry
Category Archives: Jason Mollica
Solo PR can be rewarding…and damn tough
In September 2011, I embarked on my solo public relations pro journey. Although, it wasn’t necessarily on my terms, I always dreamed of being my own boss. When the opportunity did arise, I was excited and eager to take on the solo PR world. It’s been nearly two years now, so how do I feel? It’s… Read the rest of this entry
Target, Wal-Mart Get PR Grief…But Did it Matter?
While most of us were enjoying our Thanksgiving turkey, trimmings and (hopefully) football, some were enjoying waiting outside their local Targets and Wal-Marts. Both retail chains opened Thanksgiving night for early Black Friday shopping and s buy viagra no prescription pecial deals. This didn’t make some folks too happy, including those that had to work… Read the rest of this entry
Asking for Likes isn’t a Social Strategy
As a community manager, you need to be adept and keep in tune with your audience. How do they react to posts? Will they be your champions in a crisis? Do they really like you? One of the buy cialis online ways we find out if followers enjoy what we post is the good ol’… Read the rest of this entry
Why We Need to Set the Bar Higher When Giving Advice
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Replacement Refs, Credibility and PR
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The Summer Week That Was: July 21-27
Ah yes, the last full week of the month of July. That means two things… Summer is almost over and NFL training camps are opening. Of course some little “gathering” in London is going on, but no one is really paying attention, right? In all seriousness, the 2012 London Olympic Games will be something of… Read the rest of this entry
Age Doesn’t Mean Jack in Social Media
We like to think that we (sometimes) know it all. In this age of gurus, jedis, and ninjas, it is easy to have a sense of social entitlement. I’m sure you are thinking about a time you thought you were BMOC (Big Man on Campus). Maybe a blog post blew up; maybe you had a… Read the rest of this entry
Stop Telling Me What is Dying!
“Bring out your dead!” “I’m not dead.” “’Ere, he says he’s not dead.” “Yes he is.” ”I’m not.” -Monty Python and the Holy Grail How many times have we read about the end of times for Twitter and Facebook? Hundreds? Thousands? What ever the number has been, it’s getting a little exhausting. The latest version of “social… Read the rest of this entry