Category Archives: Jason Mollica

Book it! Ideas for the Bookworm on your Holiday List

Show of virtual hands. How many of you have said at some point this year, “I’ve got to read that book by (insert author here)!” I’ll raise mine, because I’ve said this at least five or six times in 2013. Here at PRBC, we love to read and gain a better grasp of what isRead the rest of this entry

Should Interns Be Paid or Unpaid?

It’s one of the most hotly contested issues around right now. No we aren’t talking about Alex Rodriguez and Biogenesis. We aren’t even talking about Obamacare. The hot debate lately has been over whether interns should be paid or unpaid. Over the last few weeks, this story has been front and center. On Aug. 14,Read the rest of this entry

Auto-tweets, Kawasaki and Takedowns: The Ugly Side of Social

The Monday afternoon bombings at the Boston Marathon in Massachusetts sent shockwaves across the world and social networks.  As has been the case since Facebook, Twitter and blogs became staples in our world, social media was the place to get immediate information.  While not always accurate, it was integral in the wake of this tragedy.Read the rest of this entry

Solo PR can be rewarding…and damn tough

In September 2011, I embarked on my solo public relations pro journey. Although, it wasn’t necessarily on my terms, I always dreamed of being my own boss. When the opportunity did arise, I was excited and eager to take on the solo PR world. It’s been nearly two years now, so how do I feel? It’sRead the rest of this entry

Target, Wal-Mart Get PR Grief…But Did it Matter?

While most of us were enjoying our Thanksgiving turkey, trimmings and (hopefully) football, some were enjoying waiting outside their local Targets and Wal-Marts. Both retail chains opened Thanksgiving night for early Black Friday shopping and s buy viagra no prescription pecial deals. This didn’t make some folks too happy, including those that had to workRead the rest of this entry

Asking for Likes isn’t a Social Strategy

As a community manager, you need to be adept and keep in tune with your audience. How do they react to posts? Will they be your champions in a crisis? Do they really like you? One of the buy cialis online ways we find out if followers enjoy what we post is the good ol’Read the rest of this entry

Why We Need to Set the Bar Higher When Giving Advice

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Replacement Refs, Credibility and PR

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The Summer Week That Was: July 21-27

Ah yes, the last full week of the month of July.  That means two things… Summer is almost over and NFL training camps are opening.  Of course some little “gathering” in London is going on, but no one is really paying attention, right? In all seriousness, the 2012 London Olympic Games will be something ofRead the rest of this entry

Age Doesn’t Mean Jack in Social Media

We like to think that we (sometimes) know it all. In this age of gurus, jedis, and ninjas, it is easy to have a sense of social entitlement. I’m sure you are thinking about a time you thought you were BMOC (Big Man on Campus). Maybe a blog post blew up; maybe you had aRead the rest of this entry