Tag Archives: starbucks

Why We Need to Set the Bar Higher When Giving Advice

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Earlier this week, Ragan.com posted a blog titled, “8 Foods PR Pros Should Avoid.” When I first saw it tweeted, I thought that it may have a few foods that aren’t good as we are working. Maybe I shouldn’t have that chicken finger sub for lunch; should I bypass the Starbucks breakfast sandwich. Heck, maybe I should be skipping Starbucks altogether (ok, that’s not happening).

As I clicked the link and actually read the blog, it was neither about foods we shouldn’t eat nor healthier options. The blog discussed how on the next visit to the store,  we “consider which items not to buy. These products can rattle PR pros by planting negative subliminal messages in their psyches.”Read the rest of this entry

Starbucks Offers New Mayor Deal in All Retail Locations- Will it Work?

By now most major brands have realized that they need to get involved in social media, even if it’s only in a small way.  A year ago, only a handful of companies were willing to put their reputation on the line and experiment with establishing a social media presence. One of these leaders was Starbucks,Read the rest of this entryRead the rest of this entry

Television Advertising..Can I have a Bucket please?

I’m not sure if anyone has noticed television commercials recently, but they have become the most unrealistic and stupid commercials that just make me annoyed while watching making me change the channel. Commercials used to be fun. What happened? Why can’t commercials these days be like the Coco Puffs commercials from the 90s? You know,Read the rest of this entryRead the rest of this entry

The Face (or lack thereof) Behind the Tweets

I recently attended and presented at the Social Media Conference presented by the Connecticut Valley Chapter of PRSA .  Among the topics discussed at the conference was who should be the voice behind corporate tweets, the company itself or a company representative? Several attendees expressed that hectic schedules often prohibit upper management from taking onRead the rest of this entryRead the rest of this entry