I recently attended and presented at the Social Media Conference presented by the Connecticut Valley Chapter of PRSA . Among the topics discussed at the conference was who should be the voice behind corporate tweets, the company itself or a company representative?
Several attendees expressed that hectic schedules often prohibit upper management from taking on the role of tweeting for their brand. This led me to question if these should be the people tweeting or if a generic account representing the brand was adequate. Continue reading