Tag Archives: brands

Starbucks Offers New Mayor Deal in All Retail Locations- Will it Work?

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Cup below coffee machineBy now most major brands have realized that they need to get involved in social media, even if it’s only in a small way.  A year ago, only a handful of companies were willing to put their reputation on the line and experiment with establishing a social media presence. One of these leaders was Starbucks, one of America’s favorite coffee chains.

As early as 2006, Starbucks was developing ways for consumers to interact directly with its brand online and extending the experience beyond its thousands of retail locations.  In this astoundingly early year, the company signed up for its first official Twitter account, which now boasts more than 887,000 followers.  In an effort to take its social media activities even further, in 2008 it developed My Starbucks Idea, which ReadWriteWeb described as “a socially driven marketplace for Starbucks-related ideas that will help the company reinvent itself”.  On MSI, which also has its own Twitter account, consumers can literally share their ideas for improvement with the company, giving them a virtually unprecedented say in the direction of the brand. Continue reading

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Dunkin’ Donuts: Keeping Customers Loyal Via Social Media

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Little Girl Eating a Donut
Not the author :)

It’s no big secret that I am a bigger Dunkin’ Donuts fan than most.  This weekend, in the wake of New Jersey’s monster hurricane, I traveled to three different Dunkin’s just to get hash browns and an iced coffee, and then I went to a fourth one later that night.  Today I somehow found myself in a Starbucks and asked for a medium iced coffee three times before I realized I was supposed to say Grande.  Dunkin’ is sort of always on my brain.

And I’m definitely not the only one.  Last month, Dunkin’ Donuts was named number one in customer loyalty (in the coffee category) for the fourth straight year, which shows just how many people in the United States have made stopping at the infamous chain part of their daily routine.  Of course the question that a study like this raises is, what is it that Dunkin’ Donuts does that inspires such utter devotion among their consumers? Continue reading

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