We wouldn’t be able to do our jobs without you. It’s a constant surprise that, no matter what the product or service we’re flacking, there you are, being a fan. You’re fans of everything, from truck tires to gardening tools. You’re the everyday experts and armchair critics. You know more about your fannish world than almost anyone.
PR and marketing people have a lot of names for you; “influencers” and “superfans” seem to be the current favorites. If I had to guess, I would say these terms came into fashion to better show how important you all can be, but this is a love letter for all the fans, from the guy who runs an entire fan website dedicated to a TV show to the lady who goes out of her way to tell all her friends about a new store. Thanks to all y’all. Continue reading →
It’s no big secret that I am a bigger Dunkin’ Donuts fan than most. This weekend, in the wake of New Jersey’s monster hurricane, I traveled to three different Dunkin’s just to get hash browns and an iced coffee, and then I went to a fourth one later that night. Today I somehow found myself in a Starbucks and asked for a medium iced coffee three times before I realized I was supposed to say Grande. Dunkin’ is sort of always on my brain.
And I’m definitely not the only one. Last month, Dunkin’ Donuts was named number one in customer loyalty (in the coffee category) for the fourth straight year, which shows just how many people in the United States have made stopping at the infamous chain part of their daily routine. Of course the question that a study like this raises is, what is it that Dunkin’ Donuts does that inspires such utter devotion among their consumers? Continue reading →