Tag Archives: coffee

Christina’s Coffee Talk with Christopher Barger

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Today’s coffee talk is with Chris Barger, director of global social media for General Motors. In March I had the opportunity to listen to Chris’s keynote speech at the 2010 Media Relations Best Practices Summit hosted by PRSA and Ragan’s PR Daily, and immediately knew he would be a great guest. In my opinion, because he was so candid and honest in how he presented that I still remember the information he shared today. He’s also quite funny which kept the attendees paying attention ;).

Like your typical PR professional he’s a fan of caffeine and is very specific with how he needs it. If you’re going to ask him to coffee remember to get him one of the following: Tim Horton’ english coffee cappuccino, Dunkin Donuts coconut coffee light and sweet, and Coffee Beanery’s crème brulee. So sit tight because this is a long one but I promise the golden nuggets of information make it completely worth the procrastination at work ;).

As director of global social media for General Motors’s, I’m going to assume you receive resistance but would you say it’s changed?

The resistance today is definitely different than it used to be before the crash last summer. Continue reading

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Starbucks Offers New Mayor Deal in All Retail Locations- Will it Work?

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Cup below coffee machineBy now most major brands have realized that they need to get involved in social media, even if it’s only in a small way.  A year ago, only a handful of companies were willing to put their reputation on the line and experiment with establishing a social media presence. One of these leaders was Starbucks, one of America’s favorite coffee chains.

As early as 2006, Starbucks was developing ways for consumers to interact directly with its brand online and extending the experience beyond its thousands of retail locations.  In this astoundingly early year, the company signed up for its first official Twitter account, which now boasts more than 887,000 followers.  In an effort to take its social media activities even further, in 2008 it developed My Starbucks Idea, which ReadWriteWeb described as “a socially driven marketplace for Starbucks-related ideas that will help the company reinvent itself”.  On MSI, which also has its own Twitter account, consumers can literally share their ideas for improvement with the company, giving them a virtually unprecedented say in the direction of the brand. Continue reading

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Dunkin’ Donuts: Keeping Customers Loyal Via Social Media

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Little Girl Eating a Donut
Not the author :)

It’s no big secret that I am a bigger Dunkin’ Donuts fan than most.  This weekend, in the wake of New Jersey’s monster hurricane, I traveled to three different Dunkin’s just to get hash browns and an iced coffee, and then I went to a fourth one later that night.  Today I somehow found myself in a Starbucks and asked for a medium iced coffee three times before I realized I was supposed to say Grande.  Dunkin’ is sort of always on my brain.

And I’m definitely not the only one.  Last month, Dunkin’ Donuts was named number one in customer loyalty (in the coffee category) for the fourth straight year, which shows just how many people in the United States have made stopping at the infamous chain part of their daily routine.  Of course the question that a study like this raises is, what is it that Dunkin’ Donuts does that inspires such utter devotion among their consumers? Continue reading

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Christina’s Coffee Talk: Jay Keith (Part 2)

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When I conducted my Coffee Talk with Jay Keith, there was one question/answer that I believed deserved it’s own post. Everyday we read articles and blog posts about personal branding. Jay and I have discussed this on numerous occasions. He comes from a journalist background which I believe brings a whole new perspective to the subject. So I asked him, “Are people too serious about personal branding within the SM world? Is it overrated/overused? What would you consider your personal brand?” And here is what Jay had to say: Continue reading

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Your Copy Sucks: We Can’t Click That, Yo

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Cup of coffeeInstead of my usual harsh judgment (my hammer of knowledge, if you will), this week I bring you a question. It’s an issue on which I’ve been waffling for some time.

Backstory: Remember a few weeks ago, when Starbucks released their new instant coffee? Well, now Nestle’s Taster’s Choice would like to remind you that they’ve been making instant coffee way before that young Turk ever came into the java-slinging world. Here in New York, and in several other cities, Nestle street teams have been handing out little envelopes filled with all sorts of Taster’s Choice instant coffee packets. Copy on these envelopes calls out the Starbucks instant brand as a lot of needless hype.
Continue reading

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