Every agency has its own unique culture, but the general stereotype is that agency life is fast-paced and creative, and that a successful PR professional is one who can “sell” an idea. It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. In my experience, the most successful agencies are those that foster a productive, creative agency environment in which individual employees feel passionate about their work, feel empowered to bring new strategies, take initiative, and share a sense of team spirit. This environment enables the fulfillment of client, agency and individual goals. The agency I am a part of, Vantage PR, is not the only agency that has developed a culture of inclusion, but it is my “home,” so I will use Vantage as an example of an agency that gives power to its people. Continue reading
As an individual and PR professional, I enjoy learning something new every day. Let’s be honest, who doesn’t want to learn something new daily? When I was given the opportunity to review the book, “Spin Sucks: Communication and Reputation Management in the Digital Age,” (Que Publishing) by Arment Dietrich founder and CEO, Gini Dietrich, I was excited. Gini has great respect in the PR/marketing/social media world. My only concern was that the book would be a collection of blog posts from her blog of the same name. I should have known better. Continue reading
In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production.
The pitch did not point out an important finding in the study: Continue reading
Evergreen stories mean the content is permanently fresh and always newsworthy – sounds like a media pitching slam dunk, right? Unfortunately, in today’s constantly moving news cycle evergreen stories don’t make it to air because they can be pushed for another day, and another day, and so often fall off a producer’s radar.
I’ve heard from practitioners who brainstorm evergreen topics internally and then get their clients, who are experts in a specific field, to layer on a juicy details germane to the moment – yet on the flip side I know folks who confirm evergreen topics with their clients and then pitch out when they can piggyback on a hot topic in the news. No matter the process, the fact remains that our end goal is to secure a story and an evergreen story alone won’t open up doors much less land a spot on the nightly news. Continue reading
Women in Leadership
It’s a great time to be in the PR industry – shaping public perception of key issues, political figures, and new products coming to market. Specifically, 2013 is a great year to be a woman in PR with plenty of room to push forward with networking playing a key role in making the move.
The formidable industry outlet PRWEEK offers two strong barometers in their ranking lists of professionals. The growth of powerful woman within their awards speaks volumes – this year almost half of PRWEEK’s 50 Power List were women and more than half of their recent 40 under 40 honorees were women. Continue reading
With so many different marketing channels at your fingertips, how do you decide where to invest? Which online marketing techniques are really going generate leads for your firm?
Here at Hinge, we set out to answer these questions in a recent study of 500 CEOs and marketing executives from professional services firms across the globe. The survey was simple: rate each of 15 online marketing techniques on a scale from 0 – 10 on how effective they are in generating leads for your firm. Continue reading
It’s one of the most hotly contested issues around right now. No we aren’t talking about Alex Rodriguez and Biogenesis. We aren’t even talking about Obamacare. The hot debate lately has been over whether interns should be paid or unpaid.
Over the last few weeks, this story has been front and center. On Aug. 14, the Lean In Foundation’s Editor-At-Large, Jessica Bennett, posted on her personal Facebook page that she was looking for a “part-time, unpaid” intern. The post had many positive responses, even \ from those who were interested in the part-time gig. It was the negative responses that really put fuel on the fire. Continue reading
In the age of consumer marketing, which focused on advertising benefits and features of a product, this automobile ad would have been strategically placed in a men’s magazine. There is enough text in this ad for a short story and a message being pushed to the male reader (and his ego). With a consumer marketing mindset, the brand’s arching goal was to strategically pinpoint the people who would need, use, and ultimately buy their product. For an individual, consumer marketing meant being talked at, not with. Continue reading
Every PR pro has been in the scenario: the team is gathered in a conference room. The topic of media comes up, and various names are bandied about. Then the boss growls, “who has a relationship with that reporter?” The implication is clear: in a business of connections, the person doing the pitching should have some sort of tie to the writer/editor/blogger in question.
Invariably, someone pipes up, claiming they have a relationship with the reporter in question. But the word “relationship” is fuzzy, Continue reading
Should you be successful in generating coverage, you may also be providing oxygen for your opposition.
The media likes to feel as though they’re presenting both sides (or more) of a story. So if there’s an obvious counterpoint to what you’re promoting, expect them to go there. Sometimes you might be surprised at what will be generated.
Your Correspondent has done PR work for a national association which promotes the many health benefits of breastfeeding. However, our success at raising awareness saw the nation’s leading anti-depression organisation put out its own media release. Continue reading