Tag Archives: public relations

Why Evergreen Stories Die

Evergreen stories mean the content is permanently fresh and always newsworthy – sounds like a media pitching slam dunk, right? Unfortunately, in today’s constantly moving news cycle evergreen stories don’t make it to air because they can be pushed for another day, and another day, and so often fall off a producer’s radar. I’ve heardRead the rest of this entry

State of the Union: Women in the PR, Part 1

Women in Leadership It’s a great time to be in the PR industry – shaping public perception of key issues, political figures, and new products coming to market.  Specifically, 2013 is a great year to be a woman in PR with plenty of room to push forward with networking playing a key role in makingRead the rest of this entry

15 Online Marketing Techniques: How they Relate to Your Firm’s Growth

With so many different marketing channels at your fingertips, how do you decide where to invest? Which online marketing techniques are really going generate leads for your firm? Here at Hinge, we set out to answer these questions in a recent study of 500 CEOs and marketing executives from professional services firms across the globe.Read the rest of this entry

Should Interns Be Paid or Unpaid?

It’s one of the most hotly contested issues around right now. No we aren’t talking about Alex Rodriguez and Biogenesis. We aren’t even talking about Obamacare. The hot debate lately has been over whether interns should be paid or unpaid. Over the last few weeks, this story has been front and center. On Aug. 14,Read the rest of this entry

Top 5 Tips for Adapting a Relationship Marketing Model

In the age of consumer marketing, which focused on advertising benefits and features of a product, this automobile ad would have been strategically placed in a men’s magazine. There is enough text in this ad for a short story and a message being pushed to the male reader (and his ego). With a consumer marketingRead the rest of this entry

From Mail to Maker’s Mark: A Scale for Assessing Flack-Reporter Relationships

Every PR pro has been in the scenario: the team is gathered in a conference room. The topic of media comes up, and various names are bandied about. Then the boss growls, “who has a relationship with that reporter?” The implication is clear: in a business of connections, the person doing the pitching should have someRead the rest of this entry

There’s at Least Two Sides to a Story

Should you be successful in generating coverage, you may also be providing oxygen for your opposition. The media likes to feel as though they’re presenting both sides (or more) of a story. So if there’s an obvious counterpoint to what you’re promoting, expect them to go there. Sometimes you might be surprised at what willRead the rest of this entry

Want to Upset a Reporter? Call to ‘Follow Up’ on Your Email

Journalists, as a group, have a lot of pet peeves: sources who want to go off the record for no good reason, overly literal editors, the Oxford comma. But the biggest complaint? Getting calls from flacks who want to make sure that their email arrived. We live in 2013: the email always arrives. Jeffrey Young,Read the rest of this entry

Dunbar’s Number, Your Brain and Why Scaling Media Relations is a Bad Idea

Public relations today faces a vexing problem: our brains aren’t big enough to keep up with the promise of the technology that we now have available to us. Now, I don’t mean to cast aspersions on my peers, the reality is that, regardless of industry, no one has a brain big enough to deal with the increasingRead the rest of this entry

PR Flubs, Missed Opportunities, and the Human Touch

If you haven’t heard of Health Management Associates (HMA), that’s ok, few would probably know who they are. That is unless you watched the 60 Minutes segment this past Sunday on how they are allegedly encouraging administrators and physicians at hospitals they own to admit as many patients as possible, in order to boost profits.Read the rest of this entry