Tag Archives: public relations

Power to the People

Every agency has its own unique culture, but the general stereotype is that agency life is fast-paced and creative, and that a successful PR professional is one who can “sell” an idea. It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. In my experience, the most successful agencies are those that foster a productive, creative agency environment in which individual employees feel passionate about their work, feel empowered to bring new strategies, take initiative, and share a sense of team spirit. This environment enables the fulfillment of client, agency and individual goals. The agency I am a part of, Vantage PR, is not the only agency that has developed a culture of inclusion, but it is my “home,” so I will use Vantage as an example of an agency that gives power to its people.Read the rest of this entry

Spin Doesn’t Suck- A PRBC Book Review

As an individual and PR professional, I enjoy learning something new every day.  Let’s be honest, who doesn’t want to learn something new daily? When I was given the opportunity to review the book, “Spin Sucks: Communication and Reputation Management in the Digital Age,” (Que Publishing) by Arment Dietrich founder and CEO, Gini Dietrich, I wasRead the rest of this entryRead the rest of this entry

Avión Tequila “Health Claim” PR Snafu Part of Bigger Problem

In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. The pitch did not point outRead the rest of this entryRead the rest of this entry

Why Evergreen Stories Die

Evergreen stories mean the content is permanently fresh and always newsworthy – sounds like a media pitching slam dunk, right? Unfortunately, in today’s constantly moving news cycle evergreen stories don’t make it to air because they can be pushed for another day, and another day, and so often fall off a producer’s radar. I’ve heardRead the rest of this entryRead the rest of this entry

State of the Union: Women in the PR, Part 1

Women in Leadership It’s a great time to be in the PR industry – shaping public perception of key issues, political figures, and new products coming to market.  Specifically, 2013 is a great year to be a woman in PR with plenty of room to push forward with networking playing a key role in makingRead the rest of this entryRead the rest of this entry

15 Online Marketing Techniques: How they Relate to Your Firm’s Growth

With so many different marketing channels at your fingertips, how do you decide where to invest? Which online marketing techniques are really going generate leads for your firm? Here at Hinge, we set out to answer these questions in a recent study of 500 CEOs and marketing executives from professional services firms across the globe.Read the rest of this entryRead the rest of this entry

Should Interns Be Paid or Unpaid?

It’s one of the most hotly contested issues around right now. No we aren’t talking about Alex Rodriguez and Biogenesis. We aren’t even talking about Obamacare. The hot debate lately has been over whether interns should be paid or unpaid. Over the last few weeks, this story has been front and center. On Aug. 14,Read the rest of this entryRead the rest of this entry

Top 5 Tips for Adapting a Relationship Marketing Model

In the age of consumer marketing, which focused on advertising benefits and features of a product, this automobile ad would have been strategically placed in a men’s magazine. There is enough text in this ad for a short story and a message being pushed to the male reader (and his ego). With a consumer marketingRead the rest of this entryRead the rest of this entry

From Mail to Maker’s Mark: A Scale for Assessing Flack-Reporter Relationships

Every PR pro has been in the scenario: the team is gathered in a conference room. The topic of media comes up, and various names are bandied about. Then the boss growls, “who has a relationship with that reporter?” The implication is clear: in a business of connections, the person doing the pitching should have someRead the rest of this entryRead the rest of this entry

There’s at Least Two Sides to a Story

Should you be successful in generating coverage, you may also be providing oxygen for your opposition. The media likes to feel as though they’re presenting both sides (or more) of a story. So if there’s an obvious counterpoint to what you’re promoting, expect them to go there. Sometimes you might be surprised at what willRead the rest of this entryRead the rest of this entry