For years, public relations professionals have known of the power of brand advocacy. But in the digital age brand advocacy is evolving into the realm and responsibility of nearly every type of digital marketer. Whether you’re working on a search marketing campaign or overseeing a client’s display strategy, every marketer needs to understand and believe… Read the rest of this entry
Tag Archives: digital media
PR’s Digital Bravado Meets CMO’s Angst
I’m a big fan of the reports and industry studies from marketing analyst firm eMarketer. Some of the best in the business, IMO. And a report out last week based off the February 2011 CMO Survey from the American Marketing Association and Duke University’s Fuqua School of Business is music to my ears in terms… Read the rest of this entry
Battle in Adland: Big Shops Encroach on Little’s Digital Turf
As the global economy continues to waver, things are looking positively rosy for advertising and public relations firms. With Veronis Suhler Stevenson predicting a 55-percent increase in U.S. spending on public relations services by 2013 (up to $8 billion annually), news has been rushing in from all sides of the major ad holding companies of… Read the rest of this entry