Tag Archives: blogging

15 Online Marketing Techniques: How they Relate to Your Firm’s Growth

With so many different marketing channels at your fingertips, how do you decide where to invest? Which online marketing techniques are really going generate leads for your firm?

Here at Hinge, we set out to answer these questions in a recent study of 500 CEOs and marketing executives from professional services firms across the globe. The survey was simple: rate each of 15 online marketing techniques on a scale from 0 – 10 on how effective they are in generating leads for your firm.Read the rest of this entry

Merry Blog Christmas

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What Does a Blogger Really Want?

There are many articles out there on how PR professionals should seek, contact and engage with bloggers. We are focused on building a relationship with bloggers and converting them into brand ambassadors for our client. We hope that they will write amazing posts about our clients and it will spread through the blogger world likeRead the rest of this entryRead the rest of this entry

The Critical Connection between Blogging and PR

Blogging is no longer just an online pastime, simply for teens and adolescents. It has evolved into a major medium for individuals to express themselves on a variety of topics and opinions. The anonymity of the Internet gives each individual a powerful voice and the ability to speak to a fairly large audience. Given thisRead the rest of this entryRead the rest of this entry

Back to Basics: 5 Writing Tips You Shouldn’t Forget

Many people have aspired to become a writer at some point or another.  After all, there is something magical about creating places, stories and characters using only the power of the words. It should come as no surprise then that so many people look for jobs in the journalism domain. Even though writing facts mightRead the rest of this entryRead the rest of this entry

5 Ways that Bloggers Are Like the Cool Kids in High School

I went to a great presentation this week by @jaykrall on Blogger Relations. He talked in depth about how PR pros can seek and engage bloggers with their brand. Great speaker if anyone is looking for one. One thing he said is that bloggers know other bloggers. I guess I never really thought about itRead the rest of this entryRead the rest of this entry

Chat Today!

Hi Folks – Welcome back to PRBC.  We hope you had a fantastic holiday and are ready to hit the ground running. The kind folks over at PRNewswire / ProfNet have asked me to participate in their regular #ConnectChat Twitter chat today (Jan. 3) at 3p-4:30p Eastern time.  Full details can be found here. Read the rest of this entry

Social Media Politics

I may be in a minority here, but it’s getting harder and harder to tell when I’m watching politics from when I’m reading the conversations on some of my favorite blogs these days. As things change, money comes into the picture and a new wave of bloggers emerges, the “vibe” inside the social media bubble is feelingRead the rest of this entryRead the rest of this entry

The Secrets to Success in Social Media

Did I lure you in with my snazzy headline? Yes? Okay great. Now I’m going to spend the first few sentences using buzz words so that you will keep reading my social media post. Then after you’ve gotten through the first couple of paragraphs, I’m going to provide you with these awesome bullet points packedRead the rest of this entryRead the rest of this entry

Forbes Offers PR a Lifevest for Earned/Paid Media

In the world of paid vs. earned vs. owned media, things are about to get very interesting. Coming this week, as part of a massive overhaul of its print and Web properties, Forbes will unveil what it’s calling “AdVoice”—essentially, a paid blogging platform for companies, non-profits and other organizations that will reside alongside its editorialRead the rest of this entryRead the rest of this entry