Tag Archives: social media measurement

Merry Blog Christmas

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Holiday Card © by the prodigal untitled13

Temperatures are starting to get cooler in areas of the country. Do you know what that means? You are behind on your Christmas PR plan!

If you are buried under in your daily to-do list and Christmas seems like a million years from now….snap out of it. You may have missed the majority of the Christmas spreads in the most desirable magazines but you can still pull it off.Read the rest of this entry

Isaac Lessons Learned

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The Summer Week That Was June 18- June 22

It is summer and hopefully PR professionals are hitting up the beaches and enjoying some travel. I am sure that the cell phone is not far and the laptop is in tow but hey it’s an effort to relax and unplug. Social media has changed the way that people are traveling and documenting their summerRead the rest of this entryRead the rest of this entry

What Does a Blogger Really Want?

There are many articles out there on how PR professionals should seek, contact and engage with bloggers. We are focused on building a relationship with bloggers and converting them into brand ambassadors for our client. We hope that they will write amazing posts about our clients and it will spread through the blogger world likeRead the rest of this entryRead the rest of this entry

Put Away the Toys, It’s Now Time to be Accountable

‘Tis the season for predictions. I always enjoy this time of the year, reading and listening to what industry professionals and talking heads project will be the hot topics for the next year and what everyone should be looking at and concentrating on for success. I have read a lot of articles that speculate whatRead the rest of this entryRead the rest of this entry

Reducing Attribution Uncertainty

I’ve talked about measurement’s unsolvable problem before. Attribution is quite impossible with all of the complex and untraceable connections between our offline and online lives. That being said, there is still plenty you can do to reduce your attribution problem. While you won’t be able to give credit to each and every piece of marketingRead the rest of this entryRead the rest of this entry

Measure Twice (at Least), Act Once

When you’re beginning a new campaign, it’s important to think through and execute at least two rounds of measurement: preliminary research and results. (There is a good argument for measuring along the way to make adjustments as well, but these two should be your priority.) Once you have set your campaign goals (remember to makeRead the rest of this entryRead the rest of this entry

How Cher’s Closet Can Help You Measure Anything

Growing up, I watched the movie Clueless about once each week. I loved that movie. And seeing it on TV the other day reminded me of two things: 1) I missed a lot of drug and sex jokes when I was a kid, and 2) Cher’s closet can teach us a lot about measurement. YouRead the rest of this entryRead the rest of this entry

Results are in the Eye of the Beholder

At one point or another, we’ve all heard a version of this story: A king brings six men into a dark building. They cannot see anything. The king says to them, “I have bought this animal from the wild lands to the East. It is called an elephant.” “What is an elephant?” the men ask.Read the rest of this entryRead the rest of this entry

Planning Must be as Detailed as Measurement Will Be

You can measure nearly anything you wish so long as you plan properly in advance. It sounds simple, but it can be extremely tedious and detailed to ensure you will be able to measure exactly what you would like. I recently participated in a Twitter campaign in which consumers were asked to publish a tweetRead the rest of this entryRead the rest of this entry