Tag Archives: crisis communications

PR Flubs, Missed Opportunities, and the Human Touch

If you haven’t heard of Health Management Associates (HMA), that’s ok, few would probably know who they are. That is unless you watched the 60 Minutes segment this past Sunday on how they are allegedly encouraging administrators and physicians at hospitals they own to admit as many patients as possible, in order to boost profits.Read the rest of this entry

Isaac Lessons Learned

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Summertime To-Dos

We have all heard of Spring cleaning and in the South, where I am from, we have freezer cleaning when it is hurricane season.(This basically means you use all of the items in the freezer so in case you lose power you don’t lose a lot of frozen items). Either way they are both dedicatedRead the rest of this entry

3 Ways Pessimism is an Asset in PR

An article recently published over at the MIT Sloan Management Review blog caught my attention. Essentially, the article asserted that in a world where optimism reigns, a little pessimism is a good thing. In our culture, pessimism is generally perceived as a state of mind where one anticipates negative outcomes. We often classify individuals asRead the rest of this entry

Social Media Mudslinging

Last week I wrote about the marketing issues associated with the Rebel Race, a military style, mud-laden obstacle course.  The organizers promoted it as a grueling course that allows participants to “test their physical toughness and mental endurance.”  Because of a lack of mud and a few unsafe obstacles, the race failed to live upRead the rest of this entry

Media Training: The Forgotten Part of Client Service

All too often, we see CEOs put their foot in their mouths. Remember Netflix CEO Reed Hastings’ “apology” last year? Or how about former BP CEO Tony Hayward and his “relatively tiny” Gulf oil spill comment? These types of words cannot only stain a chief executive; it can also hurt a company. In the casesRead the rest of this entry

Latin America Crisis Communication – Is the Secret Service in Turmoil?

Background Did you hear the news? Last week while President Obama was busy finalizing his plans for a trip to Columbia for a summit with Latin American leaders the Secret Service agents assigned to his security detail were busy too, scouting out the area, meeting with local security officials and hiring prostitutes to entertain themRead the rest of this entry

Creativity Can Be A Rare Commodity

We have all seen a campaign launched for a competitor that is just brilliant and out of the box creative. You beat yourself up about why you didn’t think of that first or what you will say to your client or boss when the campaign is mentioned. You start racking your brain trying to think of what you can come up with to top it…and you can’t come up with anything.

With multiple clients all wanting the next greatest PR strategy, it is hard to keep the creative juices flowing. Creativity doesn’t happen on demand and it usually happens in strange places, such as the shower or at the dry cleaners, when your mind is elsewhere.Read the rest of this entry

When Social Media Outreach Becomes an Obligation

One of the most fascinating things about social media is how businesses are inventing new ways to capitalize on its potential to meet unique objectives they set relevant to their own verticals. Few thought prior to the explosion of this medium that using it to connect with communities would permeate so quickly to virtually everyRead the rest of this entry

Apple’s Positive Earnings Report Creates Bad PR

Wait, what? Last week, Apple released its fourth quarter 2011 earnings, posting a profit of $13.06 billion on revenue of $46 billion. Earnings per share were $13.87, far exceeding analysts’ expectations of $10.08 per share. Fueled in large part by their stratospheric sales of the iPad and iPhone, Apple’s monstrous quarter brought bright smiles toRead the rest of this entry