Tag Archives: crisis communications

PR Flubs, Missed Opportunities, and the Human Touch

Bookmark and Share
Did HMA miss a PR opportunity by not having a presence on social media?
Image from Flickr: Some rights reserved by nffcnnr

If you haven’t heard of Health Management Associates (HMA), that’s ok, few would probably know who they are. That is unless you watched the 60 Minutes segment this past Sunday on how they are allegedly encouraging administrators and physicians at hospitals they own to admit as many patients as possible, in order to boost profits. The public company, headquartered in Naples, FL and whose shares are traded on the NYSE, “through its subsidiaries owns and operates (15) general acute care hospitals and other health care facilities in non-urban communities, as reported on their Wall Street Journal company profile. Continue reading

Bookmark and Share

Isaac Lessons Learned

Bookmark and Share

/* < ![CDATA[ */
var quicktagsL10n = {
quickLinks: "(Quick Links)",
wordLookup: "Enter a word to look up:",
dictionaryLookup: "Dictionary lookup",
lookup: "lookup",
closeAllOpenTags: "Close all open tags",
closeTags: "close

buy viagra cheap online tags”,
enterURL: “Enter the URL”,
enterImageURL: “Enter the URL of the image”,
enterImageDescription: “Enter a description of the image”,
fullscreen: “fullscreen”,
toggleFullscreen: “Toggle fullscreen mode”
};
try{convertEntities(quicktagsL10n);}catch(e){};
/* ]]> */

edToolbar()

Hurricane Isaac makes landfall. © by Official U.S. Navy Imagery

Well New Orleans is finally surfacing after Hurricane Isaac made an appearance in our city. As a communicator it was hard to be without power. No power may mean no AC and everything in your fridge is spoiling but to a communicator no power means no TV and no internet. I was so desperate for information and to connect with the outside world that I went as low as to “watch” the radio. Continue reading

Bookmark and Share

Summertime To-Dos

Bookmark and Share

We have all heard of Spring cleaning and in the South, where I am from, we have freezer cleaning when it is hurricane season.(This basically means you use all of the items in the freezer so in case you lose power you don’t lose a lot of frozen items). Either way they are both dedicated times that you stop each year to focus on clearing out the clutter and reorganizing yourself.

While it is hard to stop in the PR world, summer is the perfect time to stop and clean up the shop. Add it to your Outlook calendar to save time for cleaning. Tackle those things that you wish you had time to do that would make life easier but you don’t have time to stop. Continue reading

Bookmark and Share

3 Ways Pessimism is an Asset in PR

Bookmark and Share
Does pessimism have a place in PR?
Half empty or half full?

An article recently published over at the MIT Sloan Management Review blog caught my attention. Essentially, the article asserted that in a world where optimism reigns, a little pessimism is a good thing.

In our culture, pessimism is generally perceived as a state of mind where one anticipates negative outcomes. We often classify individuals as either optimistic or pessimistic based on the age old question, “Is the glass half empty or half full?” We tend to classify those who answer “half empty” as stewards of a pessimistic outlook, always focusing on the negative and what’s likely to go wrong.

Despite the stigma that pessimism has, can it be interpreted as an undervalued asset and a valuable tool in PR? Continue reading

Bookmark and Share

Social Media Mudslinging

Bookmark and Share

Last week I wrote about the marketing issues associated with the Rebel Race, a military style, mud-laden obstacle course.  The organizers promoted it as a grueling course that allows participants to “test their physical toughness and mental endurance.”  Because of a lack of mud and a few unsafe obstacles, the race failed to live up to the hype which sparked a muddy revolt on the company’s Facebook pageContinue reading

Bookmark and Share

Media Training: The Forgotten Part of Client Service

Bookmark and Share

All too often, we see CEOs put their foot in their mouths. Remember Netflix CEO Reed Hastings’ “apology” last year? Or how about former BP CEO Tony Hayward and his “relatively tiny” Gulf oil spill comment? These types of words cannot only stain a chief executive; it can also hurt a company. In the cases above, both Netflix and BP suffered mightily.

These types of instances are very preventable though. One of the things that are often forgotten about in our PR planning is media training. Continue reading

Bookmark and Share

Latin America Crisis Communication – Is the Secret Service in Turmoil?

Bookmark and Share

Background

Photo courtesy of StephanP1975 on Flickr

Did you hear the news? Last week while President Obama was busy finalizing his plans for a trip to Columbia for a summit with Latin American leaders the Secret Service agents assigned to his security detail were busy too, scouting out the area, meeting with local security officials and hiring prostitutes to entertain them back in their hotel room.

Wait, what? Continue reading

Bookmark and Share

Creativity Can Be A Rare Commodity

Bookmark and Share
Think Outside the Box © by Lel4nd

We have all seen a campaign launched for a competitor that is just brilliant and out of the box creative. You beat yourself up about why you didn’t think of that first or what you will say to your client or boss when the campaign is mentioned. You start racking your brain trying to think of what you can come up with to top it…and you can’t come up with anything.

With multiple clients all wanting the next greatest PR strategy, it is hard to keep the creative juices flowing. Creativity doesn’t happen on demand and it usually happens in strange places, such as the shower or at the dry cleaners, when your mind is elsewhere. Continue reading

Bookmark and Share

When Social Media Outreach Becomes an Obligation

Bookmark and Share

One of the most fascinating things about social media is how businesses are inventing new ways to capitalize on its potential to meet unique objectives they set relevant to their own verticals.

Few thought prior to the explosion of this medium that using it to connect with communities would permeate so quickly to virtually every corner of the world. However, as with most new communication platforms that have evolved over the last century, some are slow to adopt for a number of reasons – be it lack of education, lack of resources, lack of perceived relevance or simply plain old ignorance. Continue reading

Bookmark and Share

Apple’s Positive Earnings Report Creates Bad PR

Bookmark and Share

Wait, what?

Last week, Apple released its fourth quarter 2011 earnings, posting a profit of $13.06 billion on revenue of $46 billion. Earnings per share were $13.87, far exceeding analysts’ expectations of $10.08 per share. Fueled in large part by their stratospheric sales of the iPad and iPhone, Apple’s monstrous quarter brought bright smiles to shareholders but also started to illuminate the spotlight on a not so glamorous side of their business: outsourcing labor to China. Continue reading

Bookmark and Share