Tag Archives: PR flub

PR Flubs, Missed Opportunities, and the Human Touch

Did HMA miss a PR opportunity by not having a presence on social media?

Image from Flickr: Some rights reserved by nffcnnr

If you haven’t heard of Health Management Associates (HMA), that’s ok, few would probably know who they are. That is unless you watched the 60 Minutes segment this past Sunday on how they are allegedly encouraging administrators and physicians at hospitals they own to admit as many patients as possible, in order to boost profits. The public company, headquartered in Naples, FL and whose shares are traded on the NYSE, “through its subsidiaries owns and operates (15) general acute care hospitals and other health care facilities in non-urban communities, as reported on their Wall Street Journal company profile.Read the rest of this entry