Tag Archives: healthcare

When Social Media Outreach Becomes an Obligation

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One of the most fascinating things about social media is how businesses are inventing new ways to capitalize on its potential to meet unique objectives they set relevant to their own verticals.

Few thought prior to the explosion of this medium that using it to connect with communities would permeate so quickly to virtually every corner of the world. However, as with most new communication platforms that have evolved over the last century, some are slow to adopt for a number of reasons – be it lack of education, lack of resources, lack of perceived relevance or simply plain old ignorance. Continue reading

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Interest, Activity in Social Media Intensifying Across All Health Care Sectors

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A roundtable discussion of agency executives from the Worldcom Americas Region Health Care Practice Group indicated that interest, expectations and budgets for leveraging social media are increasing considerably across all sectors of health care clients, and budget increases are being instituted for 2011 programs.  Agency experiences – coast to coast – were almost universally the same.

Worldcom is the world’s largest partnership of independent public relations firms with 112 offices located on five continents. The Worldcom PR Group’s Health Care Practice Group has 50 members worldwide, all of which have a specialty in the market segment.  A dozen of the 20 Americas Region firms participated in the roundtable. Continue reading

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