Tag Archives: advice

Why We Need to Set the Bar Higher When Giving Advice

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Earlier this week, Ragan.com posted a blog titled, “8 Foods PR Pros Should Avoid.” When I first saw it tweeted, I thought that it may have a few foods that aren’t good as we are working. Maybe I shouldn’t have that chicken finger sub for lunch; should I bypass the Starbucks breakfast sandwich. Heck, maybe I should be skipping Starbucks altogether (ok, that’s not happening).

As I clicked the link and actually read the blog, it was neither about foods we shouldn’t eat nor healthier options. The blog discussed how on the next visit to the store,  we “consider which items not to buy. These products can rattle PR pros by planting negative subliminal messages in their psyches.”Read the rest of this entry

Merry Blog Christmas

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Isaac Lessons Learned

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Summertime To-Dos

We have all heard of Spring cleaning and in the South, where I am from, we have freezer cleaning when it is hurricane season.(This basically means you use all of the items in the freezer so in case you lose power you don’t lose a lot of frozen items). Either way they are both dedicatedRead the rest of this entryRead the rest of this entry

The Summer Week That Was June 18- June 22

It is summer and hopefully PR professionals are hitting up the beaches and enjoying some travel. I am sure that the cell phone is not far and the laptop is in tow but hey it’s an effort to relax and unplug. Social media has changed the way that people are traveling and documenting their summerRead the rest of this entryRead the rest of this entry

The PR Event Toolkit

PR pros plan for the worst and hope for the best. It is our job. I asked about 50 PR pros what is in your PR Event Toolkit. You know, the go to box that you bring to every event that is stashed with a solution to just about any event crisis except the weather.Read the rest of this entryRead the rest of this entry

10 Ingredients to Make Your Event Execution Easy

Being in PR means that you plan and execute events to perfection and no detail is forgotten. Each PR pro has their style for planning and how they work to get it all done. There is a recipe for event planning which includes a little creativity, a little OCD, a little leadership and a dashRead the rest of this entryRead the rest of this entry

Why Your Klout Score Doesn’t Matter (Much)

Last night’s #pr20chat was on the subject of integrating offline marketing tactics with those being used online. More to the point, ensuring “real world” tactics are still playing a large part in the strategy for your organization or client(s). I’ve been wanting to write about Klout for a week or so now, and why IRead the rest of this entryRead the rest of this entry

What Does a Blogger Really Want?

There are many articles out there on how PR professionals should seek, contact and engage with bloggers. We are focused on building a relationship with bloggers and converting them into brand ambassadors for our client. We hope that they will write amazing posts about our clients and it will spread through the blogger world likeRead the rest of this entryRead the rest of this entry

If You are Going to Help a Reporter, Remember to be helpful

Help a Reporter, as it says was designed to be helpful to both the PR pro and the reporter. I know that as a PR pro I have scored many cool PR opportunities for my clients by answering queries. As a contributing writer for PR Breakfast Club, I have often used this service to getRead the rest of this entryRead the rest of this entry