PR pros plan for the worst and hope for the best. It is our job. I asked about 50 PR pros what is in your PR Event Toolkit. You know, the go to box that you bring to every event that is stashed with a solution to just about any event crisis except the weather.
With this box you can either save the day or survive on a deserted island. Here is what they said are the necessities to have on hand: Continue reading
Networking events and conferences can be stressful for introverts, like myself. I admit there have been times that I’ve skipped a couple or put off meeting some new people because I was afraid of that social awkwardness. You know, the kind where you just want to throw a blanket over your head and hide in the supply closet.
But, the more conferences and networking events I attend, the more I realize that there are several things I can do to alleviate the initial anxiety. I’ve compiled four tips to help you get the most from these events and avoid the initial social awkwardness. Continue reading
How many conferences/seminars have you been to this year? How many more do you plan on attending? How many of those seminars/conferences are for PR professionals?
If you need two hands to count I suggest you stop. A wise PR professional once said (during one of those redundant PR conferences) to stop going where the PR people are and head to the trenches. Go where the journalist are and get to know them. Last month I had the opportunity to attend the 2nd Annual Travel Blog Exchange, a two day “conference” of travel bloggers/writers looking to learn from each other and share their experiences. Overall it was the perfect chance to meet some of the people I’ve gotten to know via Twitter, just like every other conference, but more importantly it also gave me an inside look into the life of a travel writer. In case you’re unaware, this is important to me as I recently started my career as a travel publicist. Continue reading
A few weeks ago I was given the opportunity to go on my very first business trip on behalf of my client. I was excited for all of the expected reasons- going to a part of the country I hadn’t been to before, getting a few days to work outside of the office (can you really blame me when summer is just around the corner?), etc. However, the trip also ended up being an incredible learning experience because it introduced me to a side of public relations that I really hadn’t experienced before, and it did a great job of expanding my personal definition of the field. Continue reading
Scene 1: Camera One pans to girls at door. A faint voice states “thirty seconds till we air.” Final checks in place, Louboutins (check), black dress (check), clipboard (check), stern look (check.) Let’s roll, 5 . . . 4 . . . 3 . . . 2 . . . air.
Camera Two pans to X celebrity arriving in the black sedan and walks up to red carpet; she stops to pose for a few photos to hear cat-calling from paparazzi in the galley. Cut to second scene.
Scene 2: Louboutin-wearing girls hovering around a VIP table having a cocktail (yes, at their own event) and hanging out with their friends they snuck in. Drama begins to unfold. Cut, end scene.
Okay, how many of us have watched reality and primetime television shows where this act is played over and over again? (Pause for all PR people to verbally grunt at the computer.) Exactly.