Category Archives: Uncategorized

Survey says… Independent PR Firms Have Surge in New Biz

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This year is off to a roaring start for independent communications/public relations firms, according to a new study by Worldcom Public Relations Group. The partner agencies of Worldcom forecast the hiring of new staff and are experiencing an increase in business and budgets.Worldcom Public Relations Group surveyed CEO’s from national and international partner agencies servicing clients ranging from small to mid-sized businesses to Fortune 50 companies.  The survey indicates a high percentage of new business growth in the technology, consumer, healthcare, professional and financial service sectors. Continue reading

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A Chat with PRSA’s Arthur Yann, APR, on Role of PR in Business

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Recently, I had the very good pleasure of getting to know Arthur Yann, APR, vice president of public relations for the Public Relations Society of America (PRSA). Arthur offered a terrific comment to my post a while back imploring the PR and communications profession to defend its work, and we have gotten to know each other since then. Arthur even graciously invited me to attend the PRSA Silver Anvil Award ceremony, which was a wonderful event honoring many great contributions to the public relations industry (The photo below is of the Air Force Public Affairs Office accepting an honor at the event.)

The United States Air Force Public Affairs Office receives an honor at the 2010 PRSA Silver Anvil Award ceremony (Photos courtesy PRSA/Andrew Giammarco)

Last week, I took some time to chat with Arthur about his role at PRSA, what the organization is aiming to do for future generations of PR professionals, PRSA’s relatively new Business Case for Public Relations initiative and other thoughts and insight on the PR and communications profession. Continue reading

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