If you didn’t know already, the PRBC has our very own Facebook Fan Page. Every Friday, we ask everyone a random question in a series called “Fun Facts Friday.” Last week we just finished up presenting our 35 ideas about social media in 30 minutes, so we asked you to share your one social media idea in a sentence.

Here is what a couple of you had to say: Read the rest of this entry

It’s very interesting to see the evolution of social media. From just networking with friends and looking at fun pictures, to conducting business and measuring interaction, social media has become the means of communication. The response time of a complaint or compliment on when someone is mentioned is astonishing. One time I mentioned, “Everytime Kate Perry E-mails me, I get excited for a split second thinking it was the singer, then it’s Vocus” and instantly Vocus responds “We’ll be sure to mention that to Kate!”

Its a great feeling having your voice heard, just recently I tweeted something negative about Cision, our best friend and worst enemy. I tweeted that Cision was going way too slowly and i’m sure I did a big “You Suck,” but I instantly got a response asking to do something to my brower to speed it up. Great customer service there. However, that is not the point of this post. Read the rest of this entry

During my television viewing/live blogging of “Kell on Earth,” a familiar situation reared its head – a staffer was complaining that she was never trained to do the job, and admitted that she had no idea what was supposed to do. When the supervisor showed up and noticed it was all done the wrong way, the poor staffer sure got an earful. Was it the staffer’s fault for not asking, or the supervisor’s fault for not teaching?

Let’s face it, in the world of public relations, we are incredibly busy people. Between press releases, client meetings, strategic planning sessions, e-mails, phone calls, media lists – there is no question that we have a lot on our plate. Read the rest of this entry

See that post down there, yeah, scroll down, that one — the one by Jess Greco announcing our new ‘Pitch Yourself’ program, that’s PRBC’s 100th post!  I know, it snuck up on us too.  (Anyone wishing to send gifts of spirits or other adult beverages, drop me  a note — we’ve got diverse tastes, whatever it is someone will like it).  In lieu of having a party for ourselves, we’re giving you, our wonderful readers, who we love to (hopefully) entertain, inform, and opine to on a weekdaily basis a gift — more of us! Read the rest of this entry

Lauren Fernandez

This week I interviewed Lauren Fernandez.  Lauren is one of the first people I met on Twitter who has always inspired me to take (smart) chances in the Social Media world.  She is friendly, energetic, and a real mentor to new and experienced PR professionals. This caffeine addict relies on coffee to get her through the day but Diet Coke will also suffice. Lauren enjoys spending time with her family, especially her grandparents. When she isn’t working as Marketing Coordinator for Mensa, you can find her at the beach or just being outside listening to AC/DC or even to 2 Live Crew. And so, I give you Lauren Fernandez discussing her position at Mensa and how she became what I call a Social Media superstar.

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(CC) photo credit: sparkle_lavalamp // flickr

Recently a question popped up among one of our “journalists-seeking-experts”  services asking a ridiculously simple question.  I’m not going into specifics, like which service it came from, who asked it, or what it was — this hack hasn’t earned a call out, I believe them to be a victim rather than an instigator.

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The PRBreakfastClub is a proud sponsor of 12for12K’s Go Global 24.  Catch us live on Tuesday September 29th from 9p-10p (Eastern) on twitter.  Check back for exact hash tag and other details.

Cheers.

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photo credit:HAMED MASOUMI (CC)

Back in my day we used to say, “Any PR is good PR.” We had no need for crisis PR or Twitter customer service. So your tragedy ended up on the front page of The New York Times? At least it was above the fold! In a few days from now, no one will remember what happened. Read the rest of this entry

(CC) flickr // andrew_j_w

The very smart Heather Whaling asked on her blog Wednesday whether social media begets mainstream coverage. Now, for me, that gets my attention, because a) it’s totally up the alley of my passion within the PR business (namely, the integration of traditional PR and social media PR; and b) it’s a question that I think we are going to start asking ourselves a lot more in the coming months.
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Here’s a bold statement that I’m sure I’ll be forced to prove somewhere around the end of this post: the things we write when we flack, market, and rep products can change the course of history.

I’ll let that stew in your brain-soup for just a moment while I take what must seem like a sharp right turn in this argument.

I want you to think about makeup, and what makeup is all about. I’m not anti-makeup. I wear it just like any other businesswoman does. Without foundation, powder, eyeliner, eye shadow, lip liner, lipstick, mascara, and eyebrow pencils, our faces do not look very pretty. We have blemishes and freckles and age spots and wrinkles. We have sallow eyes and pale lips and bushy eyebrows and ingrown hairs.

Without makeup, we are ugly. Makeup makes up for these deficiencies.

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