Tag Archives: media

What the Media Thinks

Recently, the professional organization Washington Women in Public Relations hosted members of the media for a state of the industry roundtable at the National Press Club in Washington, DC. As a PR professional, how many times do you wish you could just pick the brain of media on what pitches work, what they think ofRead the rest of this entry

Dash THIRTY Dash

In New Orleans there is always news. From football to festivals, from Mardi Gras to music and from cuisine to crime the city is always buzzing. But things are not so easy in the Big Easy for PR pros. There is a shift happening in the media landscape. The major daily newspaper is no longerRead the rest of this entry

Five Ways Media Training Can Help You…and Your Clients

In public relations, we are taught that preparation is key for any crisis or situation that may need our attention. But, it is equally important on how we train our clients. One of the integral parts to keeping a client prepared is media training. How your client looks and sounds on television or comes acrossRead the rest of this entry

Time for Journalism’s ‘Name-and-Shame’ Game to End

I’ve never understood the point of the “name-and-shame” tactic employed by some journalists who feel aggrieved by what they perceive to be an undue amount of pitches from PR pros or just plain spam from PR agencies.Is it that they are trying to teach us a lesson? A Daddy (the media) knows best, and ifRead the rest of this entry

Was the Media Powerful Enough to Convict An Innocent Girl?

I tried to avoid writing this post because it scares me; however after one week of reading magazines and watching the news I simply have to comment on the PR that occurred during the Amanda Knox trial. For those who are unfamiliar, Amanda Knox was studying abroad in Italy in 2007 when she was chargedRead the rest of this entry

When Not to Pitch: During an Earthquake (or a Hurricane)

Dear PR colleagues: Pls do not pitch earthquake-related stories unless you rep an earthquake preparedness company/expert. I wrote that tweet Wednesday afternoon in response to a tweet from Forbes media reporter Jeff Bercovici that he, like every other reporter it seems, had received an irrelevant earthquake-related pitch from a PR pro. And Friday afternoon, IRead the rest of this entry

Death of News Outlets Isn’t Good News for PR Business

Another day, and another article bashing the growing ranks of PR flacks. The Economist, a British publication, recently ran an article saying the media business was in danger of being overrun by PR professionals. Republican, a publicly-financed American news outlet, also wrote a similar article recently. As someone who has worked on both sides ofRead the rest of this entry

Where Do You Get Your News?

One of my favorite questions to ask almost anyone I meet is: “Where do you get your news?” As someone who is fascinated by all forms of media and communications, I love hearing about other people’s media habits, what strikes them as newsworthy and perhaps most interesting, where they are finding good info and insightRead the rest of this entry

The Media World is Changing — PR Pros Should Rejoice

As a media junkie, I follow news from the media universe (whether it’s PR, advertising, newspapers, digital publications, etc.) religiously. It’s a bit nerdy, I know, but it’s what I enjoy. At any rate, the past several weeks have been especially exciting, and not just because we’re only a few days away from Christmas. No,Read the rest of this entry

You’re Only as Good as Your Clip Book…

True or False? Over the past few weeks I’ve been discussing this statement with a bunch of people in the industry. From entry level to senior level. A lot of people in the PR industry have differing views about it. I’m not exactly positive of which way I lean, as I’m relatively new in PR…butRead the rest of this entry