True or False?

Over the past few weeks I’ve been discussing this statement with a bunch of people in the industry. From entry level to senior level. A lot of people in the PR industry have differing views about it. I’m not exactly positive of which way I lean, as I’m relatively new in PR…but I sure do have a hell of a clip book – not the point of the post, but had to throw that in there…

What is the perfect clip book? Bulk? Features? Mentions? A clip book is a great representation of a person’s skills (or luck in some cases) as a publicist. Someone I spoke with mentioned that a good balance and variety is really the best kind of clip book there is. It shows that someone can handle almost anything and be able to know how to pitch a feature, a commentary, placement, etc. Some people I spoke with even judge people entirely on their clip book. Obviously quality is way better than quantity, but is a clip book really that important? Continue reading →