Determining the next move in your career path is a tough decision especially when changing from agency to in-house communications. While yes it is all PR and based on the same principles, strategies and tactics the daily work style, skill set and environment can be drastically different.
Often times the attraction to an agency is the multiple clients, the variety of industries, the camaraderie of other communications professionals and even the swank office. Agency PR pros are talking to media daily and don’t typically have politics to deal with since they don’t directly work for the companies they represent.
If you are considering leaving time sheets in the past, for stability, security and routine make sure the switch it is a fit for you and an answer to what you are trying to leave behind. The pros of working in-house does typically include better health benefits, more opportunity for advancement and fewer barriers to implement new PR programs. Continue reading
So you have your degree. You’ve graduated summa cum laude and your resume is polished into tip-top-AP- style shape. But now what? How do you take the tools that everyone has at graduation – a resume, letters of recommendation and a diploma – and turn it into something that sets you apart in the job hunt?
While there isn’t one golden rule to mastering the job hunt, there are certain things that can help put you at the top of your potential employer’s list. Here are five tips to keep in mind: Continue reading
True or False?
Over the past few weeks I’ve been discussing this statement with a bunch of people in the industry. From entry level to senior level. A lot of people in the PR industry have differing views about it. I’m not exactly positive of which way I lean, as I’m relatively new in PR…but I sure do have a hell of a clip book – not the point of the post, but had to throw that in there…
What is the perfect clip book? Bulk? Features? Mentions? A clip book is a great representation of a person’s skills (or luck in some cases) as a publicist. Someone I spoke with mentioned that a good balance and variety is really the best kind of clip book there is. It shows that someone can handle almost anything and be able to know how to pitch a feature, a commentary, placement, etc. Some people I spoke with even judge people entirely on their clip book. Obviously quality is way better than quantity, but is a clip book really that important? Continue reading
I feel like an adult. I recently had my first job performance review in my PR career. The only other job performance review I’ve had was as a resident assistant in college. Those were intense and formal. Surprising right? I was required to evaluate my strengths, weaknesses, what areas I’d like to improve on and goals I’d like to achieve. I did very well in past reviews and as a PR pro, it’s not like I’m a stranger to evaluations so why was I dreading this review? Continue reading