Tag Archives: career

Considering Making the Switch from Agency to In-House?

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Determining the next move in your career path is a tough decision especially when changing from agency to in-house communications. While yes it is all PR and based on the same principles, strategies and tactics the daily work style, skill set and environment can be drastically different.

Often times the attraction to an agency is the multiple clients, the variety of industries, the camaraderie of other communications professionals and even the swank office. Agency PR pros are talking to media daily and don’t typically have politics to deal with since they don’t directly work for the companies they represent.

If you are considering leaving time sheets in the past, for stability, security and routine make sure the switch it is a fit for you and an answer to what you are trying to leave behind. The pros of working in-house does typically include better health benefits, more opportunity for advancement and fewer barriers to implement new PR programs. Continue reading

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Want to Run Your Own Business? There’s a Book for That

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So, the time has come and you want to be your own boss. Maybe you’ve been forced into this because of a company’s downsizing or maybe you would rather work from home to have additional freedom. If you do a Google search, you are sure to find a ton of links to books and seminars to assist you along the way.

I’ve been contemplating my own future, so when I had an opportunity to read Richard Walsh’s book, “The Start Your Own Business Bible,” I jumped at it. If you are even close to thinking like I am, this book is worth a read.

Walsh breaks down each business into how much you will need to start, with statistical information at the beginning of every entry. It shows you potential earnings, start-up cost, advertising, and the bottom line, to name a few. Continue reading

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The Real World: Stop Avoiding It and Start Early

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College studentsPeople are talking about the harsh realities of the real world these days, and now that I finished my first year of college and I’m beginning the process of building my future career, I’m starting to listen. Is the real world only for grownups? What is this “real world” exactly? I’m trying to find out, and here’s what I’ve come up with so far.

The real world isn’t something you get into after graduating from college, facing the daunting task of getting a job and supporting yourself. Financial independence is a scary thing, and no one has the answers as to how it can be achieved. I definitely don’t know, but what I do know is that I get “I’m so jealous of you for having three years of college left” and “you get to spend all that time just enjoying life and living it up” a lot. And I’m sick of hearing it. Continue reading

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Back to Square One

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Mortarboard and DiplomaCongratulations to the graduating class of 2010! You made it through four years of college and you’ve achieved freedom (for the most part). As the majority of you look for and find your first professional job, I wish you all the best. But I also want to bestow some knowledge that I wish someone would have shared with me.

I was fortunate to be hired at a small PR firm in an account coordinator position three months after college graduation. I had three internships on my resume, a number of accolades, leadership roles and graduated magna cum laude. I was (what I thought) “on top.” Unstoppable. Valuable. Ready to take on the world. Continue reading

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The Short Job Stint

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Businessman Reaching for HandshakeOn occasion a PR pro makes the wrong decision about taking a job. Whether it was the money, or the potential opportunity for growth, changing jobs might not always end up how you envisioned. I know this all to well from past experiences.

Let’s say you have taken a job you’ve come to now realize was the wrong move, and you have only been there a short few months.  Or you recently took a position and the company was forced to do layoffs and you end up on the cutting room floor. More than likely your next step is to look for another job ASAP.

Obviously a short job stint isn’t necessarily a great thing for the resume, and it also could be a red flag to potential employers. How do you approach short job stints? Continue reading

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Job Performance Review

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Desk of the bossI feel like an adult. I recently had my first job performance review in my PR career. The only other job performance review I’ve had was as a resident assistant in college. Those were intense and formal. Surprising right? I was required to evaluate my strengths, weaknesses, what areas I’d like to improve on and goals I’d like to achieve. I did very well in past reviews and as a PR pro, it’s not like I’m a stranger to evaluations so why was I dreading this review? Continue reading

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Raising Your Hand Isn’t the Only Way to Get Noticed

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Female office worker holding pile of paperwork, gesturing with handAt any stage of our PR careers, most of us have our eye on the next rung of the hierarchal ladder. Chasing after the next promotion isn’t the only reason we give everything we have to our clients, but let’s be honest, we didn’t jump into the sandbox to avoid building a castle. When I entered the PR world, I thought the clearest path to an upwardly mobile career was to raise my hand for every new project, taking on as much as I could.  Taking this approach puts you in the position to be the one to secure that big placement, execute on a massive client program or contribute to a new business win. Of course all of these things make us tick, make us challenge ourselves and they’re viewed pretty positively by our bosses. Sounds like a pretty good plan, right? Continue reading

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Learning The Ropes

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Businesspeople conversing at the water cooler

For those who know me, many would say I trust too easily, and I’d agree. It has its benefits and faults but at the end of the day I trust until proven otherwise. However after being in the “working” world for a couple of years it’s come to my attention that PR developed a well deserved reputation for being a “dog-eat-dog” world . Inspired by Kristen’s post about departing and starting anew, I remembered what it was like to start my 2nd job and learn the ropes of a new corporate culture. Here are a few things I believe helped me: Continue reading

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Christina’s Coffee Talk with Danny Brown

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dannybrownThis week I sat down with Danny Brown, social media strategist for Maritz Canada, founder of 12for12k, and friend. Danny get’s his daily fix from little coffee shops like, Second Cup or Muddy Waters but says he really starts his day with PRBC’s e-mail updates. (Note: I quickly learned he’s a charmer).  He boasts about being a geek and says his favorite pastimes are messing in WordPess or playing video games (sorry PS3 lovers, he plays on Xbox 360 or Wii).  In addition to his Recommended Reading, you can catch Danny laughing to off-the-cuff humor blogs like F*ck You Penguin and his wife’s Just Kickin’ It.  It was a real pleasure picking Danny’s brain for a little bit, and I hope this chat inspires you just as much as it did for me.

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