PRBreakfastClub

I’ll never forget the day I found out that I had been hired for my first PR internship in New York City. For me, the opportunity was more than just a way to earn three college credits, but rather a chance to kick start my career in what I considered the PR capital of the world.

Like millions of students across the country, working in NYC is something I always wanted. And growing up only an hour from Manhattan, I knew I would get here sooner or later. But when you live hundreds of miles away, the Big Apple dream can often end up being just…a dream.

That’s why I was extremely excited when our agency, Affect Strategies, decided to team up with Strutta, an interactive promotions company, to launch The New York Intern Project, a contest designed to help us find our next summer intern. Read the rest of this entry »

People are talking about the harsh realities of the real world these days, and now that I finished my first year of college and I’m beginning the process of building my future career, I’m starting to listen. Is the real world only for grownups? What is this “real world” exactly? I’m trying to find out, and here’s what I’ve come up with so far.

The real world isn’t something you get into after graduating from college, facing the daunting task of getting a job and supporting yourself. Financial independence is a scary thing, and no one has the answers as to how it can be achieved. I definitely don’t know, but what I do know is that I get “I’m so jealous of you for having three years of college left” and “you get to spend all that time just enjoying life and living it up” a lot. And I’m sick of hearing it. Read the rest of this entry »

You got in the door! You landed that dream internship that will be a glowing addition to your resume. So now that you’re hired, don’t forget to try not to get fired.

Here are ten tips to keeping your internship…even excelling at it. This should be common sense, but I’m sad to report some people just don’t get it. Read the rest of this entry »

(CC) flickr // terryballard

I don’t hide where I attended college. Quinnipiac University is listed in my twitter bio. I’m proud of where I went to school and this post is in no way knocking the stellar education I received from a well-known and respected faculty at the QU School of Communications (shout out to Professor Beverly Levy). I think it just goes without saying there is only so much you can learn in four years within the walls of a classroom. Real world experience is where it’s really “at” in the grand scheme of our public relations careers. Read the rest of this entry »

(CC) flickr // Quinn Dombrowski

It’s no secret that I’m not a fan of interns. By no means is it the concept of an internship. I had a great internship in college and got a lot out of my experience. It’s the caliber of interns that are coming through the door. An intern is brought into a company to learn about the business, gain hands-on experience and observe the inner-workings of a company in the industry they aspire to enter upon graduation. If effective in their role, interns can be invaluable to an organization and the staff which they support. Sadly, this isn’t always the case. Even worse, my recent experiences lead me to believe they are the exception. . .NOT the rule.

Was I hallucinating, or did you really say that?

Read the rest of this entry »

By now, it goes without saying: The college graduates of 2009 had the extreme misfortune of graduating into the worst economy in decades.  Not only are they competing with their fellow classmates for jobs, they’re also going up against professionals who should be further along in their careers, but are being forced to apply for entry-level jobs due to lack of anything else.  This recession has taken the image of starry-eyed post-grads with their entire, exciting lives ahead of them and turned it into a picture of desperate young adults taking on part-time positions just to make some money.  It’s incredibly scary and disheartening. Why do I care so much about this unfortunate state of affairs?  I’m one of those poor graduates—my four years at New York University ended in May.  Up until a week before graduation, I thought I was the luckiest girl with a communications degree in New Jersey (maybe even New York too).  Despite the terrible economy, I had managed to secure a full-time job with the small public relations firm that I had been interning at for the past year.  As an added bonus, the offices were less than 10 minutes from my house and I was going to be making more money than I thought was possible in entry-level PR.  What a surprise—it was all too good to be true.  The company lost some important clients in a short amount of time, and they regrettably had to let me know that they couldn’t take me on full time. Gone were my dreams of Tory Burch flats, my very own iPhone, and an unreasonable amount of Juicy Couture. I’m not writing this to make you feel bad for me for missing out on all those terrific things.  I recently got hired at a terrific and exciting agency in Manhattan, so things are definitely looking up.  Instead, I want to offer you my perspective—it’s an understanding and sympathizing one. I know there are many more of you out there just like me.  I wanted to start my column on PR Breakfast Club called F.I.T.: Flack in Training, so I could take all the other recent college graduates (and anyone struggling in the industry) along with me on my journey to becoming a full-fledged PR professional.  I spent the entire summer searching for a position in PR, so I have a lot to say about the process.  Additionally, I’m hoping to learn a ton about the industry and my profession from my new job.  I think it’ll be interesting to explore the unique position I’m in as someone who is entering the business at a time when PR is going through some major changes, including the growing importance of social media and the struggles of most print media.  I’m definitely looking forward to writing Flack In Training, and I can’t wait to hear all of your thoughts and opinions.

By now, it goes without saying: The college graduates of 2009 had the extreme misfortune of graduating into the worst economy in decades.  Not only are they competing with their fellow classmates for jobs, they’re also going up against professionals who should be further along in their careers, but are being forced to apply for entry-level jobs due to lack of anything else.  This recession has taken the image of starry-eyed post-grads with their entire, exciting lives ahead of them and turned it into a picture of desperate young adults taking on part-time positions just to make some money.  It’s incredibly scary and disheartening.

Read the rest of this entry »