Tag Archives: Gen Y

Blind Leading The Blind

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Woman Holding Hands over EyesI am a young PR professional and while no longer entry level, I am by no means seasoned either. I joined the social media world to learn more about my career and the industry. I’ve had the opportunity to meet great people along the way, mostly beginners but also some veterans, both of which have taught me more than I ever learned in school. I’ve participated in the many PR chats that our community moderates like #pr20chat, #prstudchat, #u30pro, and #journchat. I always walk away learning something new. But recently I’ve noticed more of my peers giving advice on issues that aren’t so black and white and it’s frequently in instances where they don’t have enough experience to back it up. My generation gets a bad reputation for being “entitled” and it’s because we feel we know everything. Well we don’t. My name is Christina, I’m in my mid twenties and proud to say I don’t know everything and hope I never do. Continue reading

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Say Hello to the Media Dependent Generation

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Girls watching television

To say the results of the new study by the Kaiser Family Foundation floored me would be an understatement. Learning that young people across the nation are spending an average of about 7.5 hours a day with entertainment media was simply jarring. As if spending more than 53 hours each week with entertainment media weren’t bad enough, the study found that these youth have mastered an art form —  ‘media multitasking.’  By using more than one entertainment medium at a time, they are able to cram 10 hours and 45 minutes worth of media content into those same 7.5 hrs.

While my own youth may have fallen well before the advent of social media, it doesn’t mean that I didn’t adapt latter in life. Continue reading

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Consuming media – is my generation even reading newspapers?

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Girl (6-8) carrying bundle of newspapers, smiling, portrait

As the internship coordinator for the Connecticut office of my firm, Co-Communications, I’ve interviewed a number of candidates. The one question I always ask no matter what?

“What kind of media do you consume?”

I’ve received a variety of answers and I consider myself fortunate to have never heard, “um, I don’t really read or watch the news…” Continue reading

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Christina’s Coffee Talk with Danny Brown

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dannybrownThis week I sat down with Danny Brown, social media strategist for Maritz Canada, founder of 12for12k, and friend. Danny get’s his daily fix from little coffee shops like, Second Cup or Muddy Waters but says he really starts his day with PRBC’s e-mail updates. (Note: I quickly learned he’s a charmer).  He boasts about being a geek and says his favorite pastimes are messing in WordPess or playing video games (sorry PS3 lovers, he plays on Xbox 360 or Wii).  In addition to his Recommended Reading, you can catch Danny laughing to off-the-cuff humor blogs like F*ck You Penguin and his wife’s Just Kickin’ It.  It was a real pleasure picking Danny’s brain for a little bit, and I hope this chat inspires you just as much as it did for me.

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