Tag Archives: book

The “Rules” are Still New

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Social media’s integration with public relations and marketing is still “new.” There are some that are slow to truly understand how we, as PR and marketing pros, can make all these puzzle pieces fit. When is Twitter relevant for my business. Why do I need a Facebook page? What will a blog really do for me?

If you’ve been asked those questions (and I have), you’ll find great support in reading David Meerman Scott’s, “The New Rules of Marketing and PR.” Now in its third edition, it is essential for any up-and-coming pro. Heck, you should read it as a experienced one, too. Continue reading

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Simon Mainwaring asks: Is This The World You Want?

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“The needs of the many, outweigh the needs of the few… or the one.” Mr. Spock, The Wrath of Khan

If you understand that phrase, then Simon Mainwaring’s new book “We First,” is especially for you. How can you affect change into today’s digital world? Mainwaring stresses social media for social change.I emailed Simon recently to ask him a few questions about the book and its inspiration.

Jason Mollica:  Obviously, when you wrote the book, many things aligned to show that we need social media to affect change.  Are things that are happening in 2011 hammering that point home?

Simon Mainwaring: Absolutely. Perhaps the best snapshot of this is the most recent riots that erupted throughout the United Kingdom.  What emerged to both positive and negative effect Continue reading

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Want to Run Your Own Business? There’s a Book for That

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So, the time has come and you want to be your own boss. Maybe you’ve been forced into this because of a company’s downsizing or maybe you would rather work from home to have additional freedom. If you do a Google search, you are sure to find a ton of links to books and seminars to assist you along the way.

I’ve been contemplating my own future, so when I had an opportunity to read Richard Walsh’s book, “The Start Your Own Business Bible,” I jumped at it. If you are even close to thinking like I am, this book is worth a read.

Walsh breaks down each business into how much you will need to start, with statistical information at the beginning of every entry. It shows you potential earnings, start-up cost, advertising, and the bottom line, to name a few. Continue reading

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Book Review: How To Market To People Not Like You

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As the title suggests, “How To Market To People Not Like You” is all about understanding people who are very dissimilar from yourself. In my case, that would be the entire world, more or less. Author Kelly McDonald does an excellent job of opening your eyes to entire audiences you aren’t getting. In other words, increasing your business by expanding into new markets rather than increasing your existing one(s).

I found the book extremely readable. My biggest fear when reading a “work related book” is that the material will be a bit dry, making it tough to get through even if the information is great. McDonald cites many examples of various businesses and people who had their eyes opened to audiences they weren’t even considering, targeting those audiences, and reaping huge benefits. Continue reading

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