Tag Archives: social networking

The “Rules” are Still New

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Social media’s integration with public relations and marketing is still “new.” There are some that are slow to truly understand how we, as PR and marketing pros, can make all these puzzle pieces fit. When is Twitter relevant for my business. Why do I need a Facebook page? What will a blog really do for me?

If you’ve been asked those questions (and I have), you’ll find great support in reading David Meerman Scott’s, “The New Rules of Marketing and PR.” Now in its third edition, it is essential for any up-and-coming pro. Heck, you should read it as a experienced one, too. Continue reading

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Google’s Savvy Marketing Launch of Google+

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Some quick thoughts from a marketing, PR and ad perspective on Google’s just announced new foray into social networking — the terribly named Google+ (as Danny Sullivan of Search Engine Land terms it*).

As I tweeted earlier in the day:

keithtrivitt: Prediction: Ad buyers will be all over Google+. More open analytics plus more targeted networks to tap into http://t.co/usHznta

I like that Google has started out by opening Google+ to only a select few and allowing them to invite their friends. Continue reading

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What does PR mean to you?

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Girl using cookie cutterOver the past few weeks I’ve been trying to get a handle on what PR had become to me.  The industry is in a state of flux and evolution. Instead of the old fare cup of coffee industry that we grew up in the current state is robust with flavors that would make Starbucks blush.

With many PR folks taking the helm of social networking (SN) activities, I’ve also wondered if PR was the correct term for the industry as the space blends PR with many other disciplines like customer service, sales and word-of-mouth marketing.

I asked folks in the #PRBC discussion what PR meant to them and really just got back a handful of generic cookie cutter answers that reflected what the industry used to be. Continue reading

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When Did You Last Camp with Hundreds of Followers?

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OutdoorSports5/120801 -- Mountaineering, camp 1, Grand Teton, Grand Teton National Park, Wyoming.When I first heard Coleman’s latest television spot, which touts the camping supply manufacturer as the inventor of the ‘original social networking site’, I thought, ‘Wow. That’s smart.’ Then I listened to it again. And again. And, I thought, ‘Wow. That’s not entirely right.’

At first blush, it seems like a great theory. The idea of building relationships with people that you may not know intimately. But, without a platform, without a mob around you, is it even similar? I just don’t think it is. Continue reading

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Dear Flack – Stay Seasoned during a PR Dry Spell

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Alone on Sand Dune Crest[We received this question on a recent blog post about short job stints]

Dear Flack,

How does one stay active in the PR/marketing world and keep up their skills when they’re unemployed?

This may be a bit off topic, but I was late to the other unemployment posting, so I thought I’d ask here since it’s somewhat relevant.

I’m currently unemployed, and I really want to keep my PR and writing skills active while I continue to search for work. I would appreciate any tips that others have tried during periods of unemployment to keep their skills current and continue doing what they love (and it would also be great to be able to share what I did to keep on top of things while unemployed with potential employers). Continue reading

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The Done Thing on Foursquare

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Businessman Standing on GlobeI just joined Foursquare last month at the urging of a friend who lives in Brooklyn. “This way I can see if you’re ever in the neighborhood, and we can hang out,” he said. I muttered something about calling him if I wanted to hang out, but whatever. I’m nothing if not curious, so a-Foursquaring I a-went.

I don’t know if you’ve ever played an RPG, one of those video games where you’re on a long, epic quest and there are lots of little side quests and mini-games that are not strictly necessary but they get you more points? Well, if you have then you will understand me when I say that Foursquare became instantly addicting. Points! POINTS. I must have the pooooooints!

You might think that’s silly and look down your nose at people who use Foursquare, but hey, you can go hang out with the people who refuse to say Twitter is anything but a waste of time. If you don’t like it, don’t use it, but don’t get all huffy about something that is, at worst, a harmless game.

Anyway. /wagging finger. Continue reading

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Flack In Training – Volume II

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After I was “laid-off” from the job that never was, I dove right into my search for a new position. Begrudgingly, of course, since I hadn’t thought I would need to do one in the first place. I was surprisingly optimistic about it, thinking that my experience would help get me a job relatively fast. I couldn’t have been more wrong. After countless interviews and nothing but unexpected disappointments, I came to my senses. As confident as I was in my potential to be an awesome entry-level candidate, I was literally competing for jobs with every other person my age who had graduated with a degree in PR (okay, my degree is in Communications, but that’s besides the point) and lived in the tri-state area. How was I going to make myself stand out and shine?

Continue reading

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