“Bring out your dead!” “I’m not dead.” “’Ere, he says he’s not dead.” “Yes he is.” ”I’m not.” -Monty Python and the Holy Grail How many times have we read about the end of times for Twitter and Facebook? Hundreds? Thousands? What ever the number has been, it’s getting a little exhausting. The latest version of “social… Read the rest of this entry
Tag Archives: google
Social Media ROI
I struggle with ROI in the social sphere, as I’ve talked about before. Google has taken a huge step forward this week in measuring the ROI of social media, as it announced the first concrete effort at valuing efforts in this arena. The three main reasons Google made this change (from the Analytics blog):… Read the rest of this entry
You Are The Most Valuable Product On The Internet
Much has been made of Google’s unified privacy policy that went into effect last week. In my Twitter feed, I saw the usual suspects; threats of dumping all Google products, enraged people shouting about how Google is out to take over the world, you know, a whole lot of this. Perhaps these people are unaware… Read the rest of this entry
Google’s Privacy Issue Isn’t Really an Issue
Over the last few days, I’ve been doing a fair amount of reading about Google’s new privacy policy. It has received some positive and negative views. Privacy, to many, is a premium; we don’t want our information shared or sold to anyone. Of course, I enjoy privacy, too. Here’s a (not so) little secret, though.… Read the rest of this entry
CrackedBerry… RIM’s Fall from Grace
If you mentioned that you had a BlackBerry to a friend or colleague a few years ago, you may have heard some envy. Research in Motion’s (RIM) product was solid and perfect for the on-the-go business person. Lately, though, RIM has seen it’s reputation tarnished. It has left many wondering if the company will ever… Read the rest of this entry
How Not To Do An Announcement: Google & Motorola
Alongside the announcement of Google’s acquisition of Motorola the companies pulled some additional quotes from other Android partners. Take a quick look at the quotes below. Underlines are mine. You tell me, which ones of these things is just like the others…… Read the rest of this entry
Google+: Let’s not put the cart before the horse
By now, our world has experienced and started actively using the latest in social platforms. Google+ launched to excitement and rightfully so. Google has been looking to enter the social space for some time. But, I think we need to temper this giddiness a bit. Much like Facebook and Twitter before it, time is needed… Read the rest of this entry
Smear Campaigns Have No Place in PR
Unless you were living under a rock last week, you likely have heard about the big ethical flap that PR firm Burson-Marsteller found itself in after it was outed by USA TODAY for engaging in an attempted smear campaign on behalf of its famous client, Facebook, against Google. “Whisper-Gate” it’s being called. Long story short:… Read the rest of this entry
Two Marketing Guys Walk Into a Branding Storm…
For marketers, 2010 has thus far been a tough year – at least on the branding front. We’ve seen the downfall of several of the world’s top brands, including the ongoing BP oil spill debacle and the ensuing fallout for its corporate image and brand, along with Google’s recent privacy concern issues and several other… Read the rest of this entry