Tag Archives: Google Buzz

Google+: Let’s not put the cart before the horse

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By now, our world has experienced and started actively using the latest in social platforms. Google+ launched to excitement and rightfully so. Google has been looking to enter the social space for some time. But, I think we need to temper this giddiness a bit. Much like Facebook and Twitter before it, time is needed before we can really understand how Google+ will fit into our plans. Should we do our due diligence on it? Absolutely. Any good social media manager or PR professional should be researching and planning to uncover any which way it can be used effectively.

In the last few weeks, though, I’ve seen that it will be a “Facebook killer.” I’ve also read numerous stories telling me that LinkedIn needs to watch out because Google is coming with “Google+ for Business.” The old adage, “Rome wasn’t built in a day” fits here. How can anyone truly know what it will do to Facebook? We had no idea that Facebook would eventually make MySpace irrelevant. Who saw Twitter becoming a success? Continue reading

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Google’s Savvy Marketing Launch of Google+

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Some quick thoughts from a marketing, PR and ad perspective on Google’s just announced new foray into social networking — the terribly named Google+ (as Danny Sullivan of Search Engine Land terms it*).

As I tweeted earlier in the day:

keithtrivitt: Prediction: Ad buyers will be all over Google+. More open analytics plus more targeted networks to tap into http://t.co/usHznta

I like that Google has started out by opening Google+ to only a select few and allowing them to invite their friends. Continue reading

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