Tag Archives: codes of ethics

Smear Campaigns Have No Place in PR

Unless you were living under a rock last week, you likely have heard about the big ethical flap that PR firm Burson-Marsteller found itself in after it was outed by USA TODAY for engaging in an attempted smear campaign on behalf of its famous client, Facebook, against Google. “Whisper-Gate” it’s being called. Long story short:Read the rest of this entry