Posts Tagged ‘roi’
Learn How to Measure What Matters from the Queen Herself
I recently had the pleasure of reading Katie Paine’s latest book, Measure What Matters, during some otherwise long and boring plane rides. Through 14 succinct but detailed chapters, Katie walks you through how to get started with basic measurement and some good examples of specific situations or types of campaigns you may need to measure.
From tackling finding the right measurement tool to measuring the impact of a conference sponsorship, each chapter can stand on its own as a detailed and real-life example. One problem I have had with other books about measurement is the lack of real examples or instructions to help you go beyond the theoretical math. Not so here. Read the rest of this entry »
ROI Measurement
Psst! I have a secret!
There is no one way to measure the return on investment of social media. None. Each campaign is kinda like a thumbprint…or a snowflake…totally different from start to finish.
The National Restaurant Association Marketing Executives Group asked me to give them ways to increase their ROI at a recent conference. So I came up with the following presentation, affectionately entitled “Show Me The Money.” Read the rest of this entry »
Madison Avenue Goes Back to the Future
The Wall Street Journal recently reported on NBC’s allowing marketers to tack products on their programs promoting a cause, health or social issue, citing Campbell Soup as an upcoming sponsor for Today Show health segments in November and February.
This got me thinking – is advertising blurring the space between product placement and advertising? A throwback to days of yore? Read the rest of this entry »
