The glitz! The glamour! The pageantry! The spectacle! Am I talking about professional wrestling…or social media? Maybe a bit of both. You see, there are huge similarities between the online world and the male-oriented athletic soap opera that you know you secretly still watch. … Read the rest of this entry
Category Archives: Mike Schaffer
The NFL’s $230M Jackpot: In-Game Jersey Ads
As the NFL barrels toward a potential March 4 lockout (potentially leaving a comically ridiculous $9 billion in annual revenue on the table), there have been a myriad of ideas, excuses and fanciful dreams from all sides as to how the league, the owners and the players can collectively get richer. One idea that I… Read the rest of this entry
Everything’s Bigger in Texas – Even PR Headaches
If you haven’t heard by now, the NFL had a giant game in Dallas a few weeks ago. It brought in buco-bucks, drew the largest viewership in television history and made a lot of fans from a small town in Wisconsin very happy. So one would think that the league left the Lone Star State… Read the rest of this entry
Fixing the Toxic Talk PRoblem
I am not what you would call a “politico.” The closest I come to being a political junkie is staying up late to watch election returns. However, I do live and work in Washington, DC, where it is impossible to NOT get pulled into the machine from time to time. Over the course of my… Read the rest of this entry
The Moby Effect
Moby is a unique musician. His music is somewhere between dancehall and coffeeshop, and that’s not a bad thing. I’ve seen him at a stadium show, which was not the right venue to enjoy his music, since there were no dancefloors or lattes within reach. But his performance was incredible. So what the heck does… Read the rest of this entry
ROI Measurement
Psst! I have a secret! There is no one way to measure the return on investment of social media. None. Each campaign is kinda like a thumbprint…or a snowflake…totally different from start to finish. The National Restaurant Association Marketing Executives Group asked me to give them ways to increase their ROI at a recent conference.… Read the rest of this entry
The Sore Thumb of Social Media
One recent evening, I was listening to a talk radio station while driving home after a business trip. (As an aside, did anyone else think they would never ever ever listen to talk radio when they were kids?) I don’t recall the exact topic of conversation, but it was insignificant until the host’s last line:… Read the rest of this entry
Judgment Day: Clients vs. Media
You’ve seen Terminator 2. And if you haven’t, stop reading this post. We are not friends. Watch the movie, then come back here, so we can resume our regularly-scheduled friendship. Hint: If you haven’t seen the movie, this is where you should say “Stay here, I’ll be back.” I’ll wait. Now that we’re all on… Read the rest of this entry
SM 102: Social Media for (UNC) Jocks
Last week, the University of North Carolina rolled out a new social media. Instead of increasing access to student athletes, the policy has coaches and/or administrators serving as the social media director for their team (read more here & here). Seems a bit extreme pulling folks more astute with X’s and O’s and game planning… Read the rest of this entry
4.5 Tips for Bulletproof PR
Wouldn’t it be fantastic if PR pros got the communications equivalent of a bulletproof vest upon college graduation? Come on, we’ve all needed a little bit if kevlar from time to time! Since such a product doesn’t exist (although it should), here are 4 Tips to Bulletproof PR! Tip #0.5: Have this song playing in… Read the rest of this entry