I woke up to my parents’ frantic voices, breaking glass and the sound of an intruder’s footsteps coming from downstairs. It was 3:00 a.m. on a Monday morning and the absolute last way I thought I would begin my week. Even as I heard my dad yell, “Get out!” and my mom warned, “Don’t you… Read the rest of this entry
Tag Archives: special series
Five Ways Pitch Letter Writing is Like the Golf Swing
With the PGA Tour season coming to an exciting close this past weekend with more than $10 million on the line for eventual winner Bill Haas, it is timely to offer up insights on how pitch letter writing is like the golf swing. I’ve been an avid golfer for most of my life and like… Read the rest of this entry
Five Ways PR Campaigns Are Like Getting Married
Recently, I got married to my beloved Laura. As newlyweds, life is great. But like any relationship, it’s a lot of work, a whole lot of give-and-take and, yes, it can be stressful at times. Hmm … sounds a lot like managing a PR campaign. To continue PRBC’s theme of exploring five ways in which… Read the rest of this entry
Five Ways Social Media is Like Professional Wrestling
The glitz! The glamour! The pageantry! The spectacle! Am I talking about professional wrestling…or social media? Maybe a bit of both. You see, there are huge similarities between the online world and the male-oriented athletic soap opera that you know you secretly still watch. … Read the rest of this entry
Five Ways PR is Like Making Beer
Enjoy PR and a frosty bev? They might be more similar than you think.… Read the rest of this entry
Five Ways Being in PR is Like Running a Group Blog
A brief note before we really get into today’s post – you may have noticed a trend in our posts since Monday – all the posts are lists of metaphors explaining why PR (or social media, metrics, analytics or some other aspect of the biz) is like something else. The great metaphor post – only… Read the rest of this entry
5 Ways Fitness Helps Sharpen My PR Saw
There is a school of thought that striking a balance between professional life and extracurricular activities allows you to work towards a healthy body to facilitate a healthy mind. Not an easy task as demands increase in our profession and we increasingly discover that in the fast paced world of PR, dedication, effort and real… Read the rest of this entry