Five Ways PR Campaigns Are Like Getting Married

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Recently, I got married to my beloved Laura. As newlyweds, life is great. But like any relationship, it’s a lot of work, a whole lot of give-and-take and, yes, it can be stressful at times.

Hmm … sounds a lot like managing a PR campaign. To continue PRBC’s theme of exploring five ways in which PR is like __________, I thought I’d address the five ways that PR campaigns are like getting married.

1.       Constant stress. No, this isn’t a bad thing, but it does mean that managing a successful PR campaign, much like managing a successful marriage requires constant attention, time and dedication. In other words, you can’t just mail it in. And especially early in the campaign, there will be a lot of loose ends you’re trying to tie together to make sure things run smoothly and no unexpected bumps come along. Just like marriage.

2.       Constant stress. See No. 1. In all seriousness, the reality is that PR campaigns have a lot of moving parts. Schedules to juggle, interviews to arrange, outreach to coordinate, etc. One of the beautiful things about public relations is that it is not one-dimensional. There are multiple layers to every campaign, just like a marriage has years and years of built up understanding, friendship and love between two people that makes it all click.

3.       Talking to people you probably don’t like/won’t like/don’t know. This one is pretty self-explanatory, right? For fear of putting my foot any further into my mouth , I’ll leave it at that.

4.       Both cost a lot of money to execute. Have you seen how much it costs these days to host a wedding? It’s crazy! And try doing it in New York City. You don’t want to know, trust me. Same goes with a successful PR campaign. Between the client’s regular retainer and add-on costs for the campaign, the costs add up fast, which brings on new levels off stress. See Nos. 1 and 2 for more examples.

5.       Potential to get a lot of money back. Weddings are great for many reasons. Great food, fun and time spent with friends and family. But another added benefit is that people give you cash when you get married, which is a beautiful thing. Similarly, if your firm executes a client campaign well, you can expect to reap some benefit. Whether that’s a continuation of the contract, a bonus for you and your colleagues, or just knowledge that, yes, you get to keep your job for a few more months (and thus, earn a bit more cash), successful PR campaigns can have a big pot of gold at the end, just like a great wedding.

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  • http://nikkistephan.com Nikki Little (Stephan)

    As a newlywed myself, I totally identify with this post! Congrats to you on your recent marriage.

    I would also add that if you don’t stay organized, your campaign (or wedding) will NOT turn out the way you want it to. Luckily I’ve had plenty of practice juggling multiple tasks at once working at PR agencies for the past 5 years, so it was a nice prep for wedding planning.

  • Madison112

    This is a great post. Especially the part about constant stress. As I have been planning PR campaigns in classes I have find myself wondering if the stress ever ceases. However, I understand what you mean about the stress not actually being bad, because I see it as a kind of stress that keeps you motivated. It is good to know that I am not the only one who feels this way.

  • Amanda DiSilvestro

    Great post! I can’t speak from the marriage perspective, but this certainly holds true when it comes to PR. Good to know I have more stress to look forward to when I get married =)

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  • Mollie128

    I enjoyed this post and could definitely relate to it. Although I haven’t been through the wedding planning experience yet, I am in the midst of planning two events and just completed one and could sympathize with these similarities between public relations campaigns and getting married (especially the constant stress). Thanks for a fun read!

  • Caleb0228

    I really enjoyed the added humor in this article, as well as its reletivity.  It is genius!  Though I am not married nor do I plan on getting married anytime soon, I can see this in any relationship.  I would like to add though that PR is like the dating process in general.  I can see that trying to find that one person you are going to marry is a lot like trying to pitch to a company.  It is funny how so much in life relates to PR.

    1. Make yourself marketable to potential clients.
    2. Network with professionals in your profession.
    3. Pitch yourself to a client organization.
    4. Land the campaign.
    5. Let the stress begin.

    Don’t forget, you win some and you lose some.

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  • Meghan Ely

    Perfect article for my area of expertise (wedding pr!)- will have to share with clients.
    wedding business marketing