Five Ways PR is Like Making Beer

September 22, 2011 | Author Jeff Esposito

Enjoy PR and a frosty bev? They might be more similar than you think.

It takes time – From cracking an ice cold one, you probably know that beer tastes good. But what you probably didn’t know is that it takes time to make the liquidy goodness. Much like a PR campaign, it takes more than just a few quick whisks of a wand to get going.
It is more work than the average person would think – A batch of beer tastes great in the end, but takes a boat-ton of sweat to get done. Much like a good PR campaign.
Is best in moderation – Beer and PR are best consumed in moderation. Ask your nearest bartender or journalist.
Little things can derail a batch much like a campaign – a raise in temperature or insertion of air can ruin a batch of a homebrew. The same can be said of a PR campaign with an executive saying the wrong thing.
Both lead to drinking – any questions, please go back to high school

Posted in Jeff Esposito | Tags: beer, PR, special series

Jim Nichols

From my experience, both also cause you to put on weight.
http://blog.us.cision.com/2011/09/pr-news-roundup-92311-5-pr-blog-posts-you-may-have-missed/ PR News Roundup 9/23/11: 5 PR Blog posts You May Have Missed | Cision Blog

[...] 5 Ways PR is Like Making Beer via PR Breakfast Club [...]
Heather Caldwell

As someone who enjoys PR and beer I found this post to be so great and so true. I especially liked how it is best in moderation, a lot of times it is more information, more ads, more, more, more, but this can lead to information overload and even to people being turned off of something because they are having to much forced on them. Great PR is all about moderation, too much or too little can have a less than desirable result. Can there be too little beer? As someone who does enjoy beer none, at all would have to be too little I say.
Anonymous

Too little is a bad, bad word

PRBreakfastClub