Tag Archives: pr measurement

What Will You Do in Your Next Term?

Watching the presidential race unfold over the last year and a half has taught me that there were two sides of the fence you can be on when discussing the candidates and their plans for the future of our country: A. You support one candidate, understand what their plan is, and offer your own opinionsRead the rest of this entry

Planning Must be as Detailed as Measurement Will Be

You can measure nearly anything you wish so long as you plan properly in advance. It sounds simple, but it can be extremely tedious and detailed to ensure you will be able to measure exactly what you would like. I recently participated in a Twitter campaign in which consumers were asked to publish a tweetRead the rest of this entry

Seeing Through the Expected Results Weeds

Think about the last report you wrote or read. What was it about? What was the biggest takeaway? Now think about the data behind the report. Ideally that report told the same story as the data. It sounds like a no-brainer, but it’s surprising how many times I read reports that seem to totally missRead the rest of this entry

Marketing Mixers May Need a Cooking Lesson

Lately my boyfriend and I have been getting into cooking. Nothing terribly fancy just yet, but we’ve been cooking homemade meals every night for a couple months now. Whenever we select a new recipe, I try to read a few reviews and get a sense of what worked and what didn’t from others. Maybe theRead the rest of this entry

PR Needs a Moneyball Makeover

Even though The Lion King in 3D topped the box office this weekend, I raced to see the new Brad Pitt flick, Moneyball. I read the book on which the movie is based when I was in college just getting into PR and measurement. (If you haven’t yet read Michael Lewis’ book, Moneyball, I highlyRead the rest of this entry

5 Ways PR Measurement is like Predicting Who Will Win the NCAA

With the college football season in full swing, I’m having a harder time focusing. After all, the college basketball season is only about one month away. There’s nothing I love more than college basketball, and there are surprising correlation between measurement and the NCAA, specifically predicting the outcome of that tournament in March.Read the rest of this entry

5 Ways Fitness Helps Sharpen My PR Saw

There is a school of thought that striking a balance between professional life and extracurricular activities allows you to work towards a healthy body to facilitate a healthy mind.  Not an easy task as demands increase in our profession and we increasingly discover that in the fast paced world of PR, dedication, effort and realRead the rest of this entry

Lazy Marketers and Faux Measurers Make Us All Better

Hear me out. The other day, Jay Baer wrote a blog post that made my blood boil. Absolutely boil. I’m sure my eyes bugged out at my desk, and I think I may have cursed a few times while reading it. But you know what? It made me think. Hard.  As did the comments, soRead the rest of this entry

Attribution: Measurement’s Only Unsolvable Problem

Education. Time. Budget. Resources. Foresight. Successful measurement and analysis is prone to numerous roadblocks. (What did I miss?) The big upside to the four problems I named: in an ideal situation these problems can be solved:Read the rest of this entry

Measurement Granularity Depends on your Goals

Sometimes I find myself thinking (and talking) in circles about measurement. Often when I get going on a new project or concept, I find myself lost in the weeds and forgetting the big picture. This, of course, is a deadly measurement sin. Where I most often get stuck is the nitty, gritty granular details ofRead the rest of this entry