Category Archives: Laney Cohen

Are Mobile Health Apps the Answer?

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An estimated 500 million people worldwide are expected to be using mobile healthcare applications by 2015. As of November 2010, there were nearly 17,000 health apps available in major app stores, with 57% aimed at consumers rather than healthcare professionals (HCPs).

So what does this mean?

Basically, if you design a mobile app that doesn’t just push information and that patients find valuable they can become a key component in patient education and compliance.

Unfortunately, there is no connection between the gold standard of public health recommendations/guidelines and these apps.  Continue reading

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Madison Avenue Goes Back to the Future

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Laney Cohen HeadshotThe Wall Street Journal recently reported on NBC’s allowing marketers to tack products on their programs promoting a cause, health or social issue, citing Campbell Soup as an upcoming sponsor for Today Show health segments in November and February.

This got me thinking – is advertising blurring the space between product placement and advertising? A throwback to days of yore? Continue reading

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