Posts Tagged ‘sponsorship’
Madison Avenue Goes Back to the Future
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The Wall Street Journal recently reported on NBC’s allowing marketers to tack products on their programs promoting a cause, health or social issue, citing Campbell Soup as an upcoming sponsor for Today Show health segments in November and February.
This got me thinking – is advertising blurring the space between product placement and advertising? A throwback to days of yore? Read the rest of this entry »
