Tag Archives: foursquare

Stop Telling Me What is Dying!

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Bring out your dead!”  “I’m not dead.” “’Ere, he says he’s not dead.” “Yes he is.”

”I’m not.”

-Monty Python and the Holy Grail

How many times have we read about the end of times for Twitter and Facebook? Hundreds? Thousands? What ever the number has been, it’s getting a little exhausting.

The latest version of “social media Taps” was an analyst saying that Facebook would “disappear” in five to eight years. Eric Jackson, the founder of Ironfire Capital said, “…(t)hey are going to disappear in the way that Yahoo has disappeared. Yahoo is still making money. It’s still profitable, still has 13,000 employees working for it. But it’s 10% of the value that it was at the height of 2000. For all intents and purposes, it’s disappeared.” Continue reading

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You Are The Most Valuable Product On The Internet

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Much has been made of Google’s unified privacy policy that went into effect last week. In my Twitter feed, I saw the usual suspects; threats of dumping all Google products, enraged people shouting about how Google is out to take over the world, you know, a whole lot of this. Perhaps these people are unaware of how commerce on the Internet works. This is always a good reminder for us as PR pros, and for our clients. The number of companies that collect your data for their own marketing purposes or for their partners is astronomical. However, let’s rundown a few of the major names to put this in perspective: Continue reading

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Google’s Privacy Issue Isn’t Really an Issue

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Over the last few days, I’ve been doing a fair amount of reading about Google’s new privacy policy. It has received some positive and negative views. Privacy, to many, is a premium; we don’t want our information shared or sold to anyone. Of course, I enjoy privacy, too.

Here’s a (not so) little secret, though. When you log onto Google, Facebook, Twitter, YouTube, etc., your information is out there. You signed up for a Gmail account or to have a Twitter profile, you understood there was a risk. So why so many complaints about your privacy being infringed upon? Because we all need something to take issue with nowadays. Continue reading

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The Battle Over SOPA won? Hardly.

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Last week, Wikipedia shuttered, Google used its homepage to protest, and countless bloggers’ sites went dark all because of a little controversy over the Stop Online Privacy Act (SOPA) and the Protect IP Act (PIPA). It was nice to see the solidarity of the online community.  Many came together to take a stand against something they believed was and is wrong.

Twitter was a virtual protest ground for SOPA and PIPA, with folks going as far as to show their avatars with “censored” or “Stop SOPA.” Shortly after the protest, it was announced that both SOPA and PIPA were being shelved. Time to celebrate, right? Hardly. It may have seemed like a big win, but let’s be honest. SOPA and PIPA can- and will- be brought up again. Continue reading

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Location-Based Marketing for Newbies

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I’m first and foremost a publicist, but as you know these days, we need to know a lot of stuff. I spend most of my energy focusing on trends in public relations and social media, and I understand the basic gist of mobile marketing, but it’s definitely an area I’m a bit fuzzy on.

Why do I need to know about mobile marketing? Well, when you are strategizing and creating campaigns for your clients, you need to think about the “big picture.” I’m not a developer by any means; however I do need to understand the basic concepts about what would work for my clients.

Last week I attended a fantastic panel “What’s Hot in PR: Brand in the Hand — How Location-Based Marketing is Shaping the Future,” sponsored by AWNY. The panel included the likes of Jack Bamberger (Apps Savvy), David Berkowitz (360i), John Puterbaugh (Nellymoser), Jared Hopfer (Mobext) and Barri Rafferty (Ketchum). Continue reading

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The Tech Industry’s PR Problem

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I love working with tech entrepreneurs. Their enthusiasm, innovative minds and passion for what they’re doing is infectious. But ask many of them what their business does, or their cool new product or service is all about, and you’re likely to get a variety of nonsensical answers rooted in geek speak:

“Well, we’re like Foursquare in that we allow people to check into their favorite restaurants, but we give them more social engagement options because our service places a box around their most frequently checked-in spots,” I actually heard one neophyte tech CEO say recently at the fantastic and very informative New York Tech Meetup.

Huh?

The tech industry has a big problem that seemingly few PR consultants or their clients want to address: tech people have no clue how to talk like normal humans when describing the value of their products or services. Continue reading

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Is this the first confirmed case of Foursquare stalking?

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Man standing on rural road holding road map, head obscured by mapEarlier this week I received a tweet, from a buddy of mine, someone that I know offline and just happens to be on Twitter. He sent me this link and asked my opinion, as someone who has worked on the web for a long time. He wanted to know if stalking via social media channels like Twitter and Foursquare was common. Until reading this post, I had heard stories, but always in a game of telephone, friend of a friend way. I hadn’t seen a first hand account until now. It puts a sobering sheen on the social media world. It isn’t all Old Spice Guys and Lol Cats anymore. We’re definitely not in Digital Kansas anymore. Continue reading

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The Inner Turmoil of a SM User VS. Marketer

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Man standing on rural road holding road map, head obscured by mapWorking in the social media space, I can safely say that overall I understand the marketing perks of Twitter, Facebook, etc. Sure I participate in these sites as part of my job and as marketing research, but at the end of the day I’m also a user.

Originally I fought tooth and nail against signing up for Twitter because at the time I didn’t see a need for it. I kept wondering, “Who is going to care what I have to say?”  Obviously I have changed my tune, and decided to just dive into the world of Twitter once I found my niche.  Still, I primarily use it solely for work.

Lately, however, my social media conundrum is with Foursquare. As a marketer, I know I should be using it; as a consumer, I just don’t care. Continue reading

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Geolocation 2.0: Check into Your Purchases

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Check Mark On ChalkboardAs you leave the office and breeze through your post-workday errands you check prices, scan the purchasing list to be sure nothing is missed and, of course, you check in at your chosen bottle of Kraft dressing or package of Gillette razors. Makes perfect sense, right?

Geolocation is a growing trend with many checking into their offices, residences and local haunts on platforms such as FourSquare, Gowalla and Loopt. But checking into your favorite product is a bit different. Unique? Yes. A bit much to digest? Yes. The next wave of geolocation? Undoubtedly. Continue reading

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Thoughts from SMPR: Part 2—Stepping Away from the Rainbow

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Landscape view of a rainbow over green hills against stormy skyFollowing up on my post from last week about SMPR, I promised to go into a bit more detail about my second main point during that panel: It’s time we all step away from the social media rainbow just a tad and realize that many CEOs/C-levels don’t fully grasp the impact of social media. Therefore, we need to do a better job of helping them see a corrallary between getting a great placement in The New York Times and how many times that piece was retweeted, commented on or whatever the case may be.

The fact is, folks, many people will never get this, and we need to learn to be OK with that. In fact, we need to be better than OK with that; we need to help them understand why having blogger X tweet about our company is just as important in many cases as a write-up in Shoes Today. We need to put these great social media accomplishments that I know many of you are working hard to achieve each day into the context of what our executives know and understand. Continue reading

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