Tag Archives: ketchum

Could ConAgra Happen to You?

By now everyone has heard about the ConAgra-Ketchum crisis and forwarded it along to their consumer clients as a cautionary tale.But if you’ve been living under a rock for the past week and missed the public smearing (NYT, HuffPo, Gawker, PRWeek, Business Insider, to name a few) here’s the nutshell version:Ketchum planned a bait and switch stunt with celebrity chef George Duran being the bait and Marie Callender’s frozen food line being the switch. Taking note from other major food brands like Pizza Hut and Domino’s and hoping for similar success, ConAgra thought the invited bloggers would be pleasantly surprised by the quality of their meals and the company hoped they would be able to use the footage for promotional videos on YouTube and its Web site.

They weren’t pleasantly surprised but they did spread buzz – the bad kind. Read the rest of this entry

Location-Based Marketing for Newbies

I’m first and foremost a publicist, but as you know these days, we need to know a lot of stuff. I spend most of my energy focusing on trends in public relations and social media, and I understand the basic gist of mobile marketing, but it’s definitely an area I’m a bit fuzzy on. WhyRead the rest of this entryRead the rest of this entry