They weren’t pleasantly surprised but they did spread buzz – the bad kind. Continue reading
Okay, not really. But even if the Bronx Zoo’s cobra isn’t actually dead, the buzz about her is.
If you work in the NYC area or read the news, chances are you’ve heard about of the escape and capture of the Bronx Zoo’s Cobra. If you have, it’s as likely that you’ve also heard her voice as @BronxZoosCobra when she slithered onto the social networks. Not only did the “snake who tweets” become a hot topic and easy news peg for major news sites such as The Wall Street Journal and NYTimes, but she sparked many a conversation about social media in our own circles, including raising the question of whether the person behind the reptile would make a good communications hire.
But is obtaining 240K Twitter followers in seven days a tell-tale sign of social media prowess? No, it’s not and here’s why: Continue reading