PRBreakfastClub

Earlier this month, Facebook dropped a bomb on the geolocation space by introducing deals via their Places mobile application. This move was a power play for the largest social network and a potential boon for advertisers looking to tap into the 100 million users of the Facebook mobile application.

In the initial roll-out, there were a number of merchants that partnered with Facebook to roll out the new deals feature, including Gap. Now along with the partnership, these companies gained the cache of being innovative in the social space. Read the rest of this entry »

Earlier this week I received a tweet, from a buddy of mine, someone that I know offline and just happens to be on Twitter. He sent me this link and asked my opinion, as someone who has worked on the web for a long time. He wanted to know if stalking via social media channels like Twitter and Foursquare was common. Until reading this post, I had heard stories, but always in a game of telephone, friend of a friend way. I hadn’t seen a first hand account until now. It puts a sobering sheen on the social media world. It isn’t all Old Spice Guys and Lol Cats anymore. We’re definitely not in Digital Kansas anymore. Read the rest of this entry »

As you leave the office and breeze through your post-workday errands you check prices, scan the purchasing list to be sure nothing is missed and, of course, you check in at your chosen bottle of Kraft dressing or package of Gillette razors. Makes perfect sense, right?

Geolocation is a growing trend with many checking into their offices, residences and local haunts on platforms such as FourSquare, Gowalla and Loopt. But checking into your favorite product is a bit different. Unique? Yes. A bit much to digest? Yes. The next wave of geolocation? Undoubtedly. Read the rest of this entry »

I don’t care if you’re the mayor of the Kirksville YMCA, or you just ousted Marcy as the mayor of Pistol Pete’s Coffee Shop in Kalamazoo. That’s great … for you. But not so much for me. Even if I am your friend, and we have all long given up hope of not knowing every intimate detail of your life, played out for us online in real time, the fact that you have “checked in” at some store, office, coffee shop, etc., whether it be in the same city that I live in or 3,000 miles from me really doesn’t matter. Read the rest of this entry »