Category Archives: Linzy Roussel Cotaya

Merry Blog Christmas

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Holiday Card © by the prodigal untitled13

Temperatures are starting to get cooler in areas of the country. Do you know what that means? You are behind on your Christmas PR plan!

If you are buried under in your daily to-do list and Christmas seems like a million years from now….snap out of it. You may have missed the majority of the Christmas spreads in the most desirable magazines but you can still pull it off. Continue reading

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Isaac Lessons Learned

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Hurricane Isaac makes landfall. © by Official U.S. Navy Imagery

Well New Orleans is finally surfacing after Hurricane Isaac made an appearance in our city. As a communicator it was hard to be without power. No power may mean no AC and everything in your fridge is spoiling but to a communicator no power means no TV and no internet. I was so desperate for information and to connect with the outside world that I went as low as to “watch” the radio. Continue reading

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Dash THIRTY Dash

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Newspaper fire orange © by NS Newsflash

In New Orleans there is always news. From football to festivals, from Mardi Gras to music and from cuisine to crime the city is always buzzing. But things are not so easy in the Big Easy for PR pros.

There is a shift happening in the media landscape. The major daily newspaper is no longer going to be daily in just 30 days. The Times Picayune has been bringing the news to New Orleanians for over 175 years. The owners of the newspaper, have decided to cut down the distribution just three days a week and focus on digital.

In a city that is based on traditions and a rich history, change is not always embraced or accepted. There are yard signs throughout the city in front of homes and businesses demanding daily distribution. Many city leaders and notables have written open letters to the owners demanding they sell or reinstate distribution. Continue reading

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The APR: My Experience

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,,Exams,, © by ღ♥ღ мίşş↔ℓσℓίţά ღ♥ღ

To practice public relations there is no board or exam. The practitioners are lumped in together- the good, the bad and the ugly. The Accreditation in Public Relations process is elective. You can choose to sit for accreditation or you cannot without any consequences. And if you pass there is no real effect on your job and you won’t get an extra zero on your next paycheck.

However, I just checked the mailbox and my official letter of passing has just arrived. There is something that feels so good about having three little letters behind my name that I can’t help but be excited.

The desire to take the APR has to come within. You have to want to go through the process to further your career and to separate yourself with the designation in the pool of resumes. Continue reading

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Summertime To-Dos

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We have all heard of Spring cleaning and in the South, where I am from, we have freezer cleaning when it is hurricane season.(This basically means you use all of the items in the freezer so in case you lose power you don’t lose a lot of frozen items). Either way they are both dedicated times that you stop each year to focus on clearing out the clutter and reorganizing yourself.

While it is hard to stop in the PR world, summer is the perfect time to stop and clean up the shop. Add it to your Outlook calendar to save time for cleaning. Tackle those things that you wish you had time to do that would make life easier but you don’t have time to stop. Continue reading

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The Summer Week That Was June 18- June 22

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It is summer and hopefully PR professionals are hitting up the beaches and enjoying some travel. I am sure that the cell phone is not far and the laptop is in tow but hey it’s an effort to relax and unplug.

Social media has changed the way that people are traveling and documenting their summer vacations. No longer are tourists spotted only by the cameras hanging around their necks and the maps in hand. They are now using their iPhone for a camera and documenting their entire trip through live tweeting or Facebook check-ins. Facebook recently released a list of the Most Social Landmarks based on this trend. Continue reading

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The PR Event Toolkit

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PR pros plan for the worst and hope for the best. It is our job. I asked about 50 PR pros what is in your PR Event Toolkit. You know, the go to box that you bring to every event that is stashed with a solution to just about any event crisis except the weather.

With this box you can either save the day or survive on a deserted island. Here is what they said are the necessities to have on hand: Continue reading

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10 Ingredients to Make Your Event Execution Easy

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Being in PR means that you plan and execute events to perfection and no detail is forgotten. Each PR pro has their style for planning and how they work to get it all done. There is a recipe for event planning which includes a little creativity, a little OCD, a little leadership and a dash of caffeine. When you put it all together you get some pretty stellar events that PR pros pull of every day.

Behind the scenes of the seamless event that you have produced there is an army of details that get you through. Here are some of the secret ingredients that help PR pros pull off perfection: Continue reading

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What Does a Blogger Really Want?

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There are many articles out there on how PR professionals should seek, contact and engage with bloggers. We are focused on building a relationship with bloggers and converting them into brand ambassadors for our client. We hope that they will write amazing posts about our clients and it will spread through the blogger world like wildfire.

But as PR pros have we stopped to think about what the bloggers want from us?

I am a mom blogger, crawfishtales.com, and I have had the opportunity to be on both sides of the pitch. This has given me insight that I have used to mold the way that I, as a PR pro, engage bloggers. I constantly remind myself that bloggers are receiving multiple pitches just like a reporter and that I need to make my pitch stand out from the others. The best pitches are the ones that are thorough and have thought through the pitch from the bloggers prospective. Continue reading

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If You are Going to Help a Reporter, Remember to be helpful

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Help a Reporter, as it says was designed to be helpful to both the PR pro and the reporter. I know that as a PR pro I have scored many cool PR opportunities for my clients by answering queries. As a contributing writer for PR Breakfast Club, I have often used this service to get quotes and answer topics for stories that I am writing.

Being the recipient of pitches has been very interesting to say the least. I have quickly learned that there is a huge difference between the helpful query response and the annoying query response. Continue reading

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