PRBreakfastClub

We all know there are good PR Pros and there are the “other” PR imposters. These imposters go around selling our profession short of what it is and throwing mud on the industry name. It is hard to show that you are not one of “those” to a reporter, client or boss who has been burned.

“Professionals have credentials and others merely have titles such as Vice President,” says Jeffrey Geibel, APR, Principal of Geibel Marketing and Public Relations. “An APR is a transportable credential such as an MBA. It goes with you, unlike a title.”

The APR is a hit or miss topic for PR pros. Some are die hard that you have to have it and others are waiting for the raise and the promotion to come along with the hard work that it takes to be accredited. Read the rest of this entry »

Three simple letters can mean so much to a public relations professional. The letters stand for distinction in our field and the dedication to the profession.  APR, or Accredited in Public Relations, has set the bar high. The test is not easy and it challenges your knowledge of proper practices and strategic planning, among others.

There are some that debate whether APR is necessary and if it is even worth it. I believe it definitely is worth your time. I know because I have taken the test, but didn’t pass it the first time (I’m gearing up to take it again).  I’m a member of PRSA and hemmed and hawed whether I should go for accreditation. I ultimately decided to go for it because I wanted to challenge my PR knowledge and go to another level.

Here’s why APR can benefit you: Read the rest of this entry »