Three simple letters can mean so much to a public relations professional. The letters stand for distinction in our field and the dedication to the profession. APR, or Accredited in Public Relations, has set the bar high. The test is not easy and it challenges your knowledge of proper practices and strategic planning, among others.
There are some that debate whether APR is necessary and if it is even worth it. I believe it definitely is worth your time. I know because I have taken the test, but didn’t pass it the first time (I’m gearing up to take it again). I’m a member of PRSA and hemmed and hawed whether I should go for accreditation. I ultimately decided to go for it because I wanted to challenge my PR knowledge and go to another level.
Here’s why APR can benefit you:Read the rest of this entry