The Benefits of APR

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Three simple letters can mean so much to a public relations professional. The letters stand for distinction in our field and the dedication to the profession.  APR, or Accredited in Public Relations, has set the bar high. The test is not easy and it challenges your knowledge of proper practices and strategic planning, among others.

There are some that debate whether APR is necessary and if it is even worth it. I believe it definitely is worth your time. I know because I have taken the test, but didn’t pass it the first time (I’m gearing up to take it again).  I’m a member of PRSA and hemmed and hawed whether I should go for accreditation. I ultimately decided to go for it because I wanted to challenge my PR knowledge and go to another level.

Here’s why APR can benefit you:

You think you may know how to handle a situation, but… The APR prep course will make sure to challenge your PR knowledge. There are scenarios that you never thought possible to show you REALLY know what you preach.

Get to know other pros in your area- APR isn’t a a gabfest, but it a great way to network and meet PR pros that you may not have known. While preparing for the test, your fellow pros will come in very handy for studying and to bounce questions off of. They will be your support.

It’s no walk in the park- How many times have you been challenged with a task and thought, “This is not a challenge to me.” You won’t feel that way with APR… and that’s a good thing. Accreditation shouldn’t be something that you could do with your eyes closed. It should challenge you!

Ultimately, you should go for APR because you want it. But, believe me. You will NOT regret it.

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  • Barb Byers, APR

    Thanks for your candor, Jason.  You struck a great balance between promoting the benefits of APR but also the challenge behind obtaining it.  And you are right — it is well worth the effort, and I’m so glad you’re gearing up for the exam.

    • http://twitter.com/JasMollica Jason Mollica

      Thanks for commenting, Barb. I’m glad it has been a challenge. APR would not hold the prestige it does if it wasn’t. 

  • http://twitter.com/John_Trader1 John Trader

    I have been contemplating going after the APR accreditation so this is a timely post for me Jason, thanks for writing.  I’ve always been on the fence about the value of it so it’s good to know that a respected professional recommends it especially for the challenge and extra skill sets it can bring.   

    • http://twitter.com/JasMollica Jason Mollica

      John,
      I’m glad I was able to help a bit. Let me know if you need any further assistance. I’d be happy help!

  • Nicole Ruggiero

    I’ve been contemplating this for a while now, so thank you for the insight!  I seem to know many more PR professionals outside of NYC with their APR than here in the city.  Anyone else?

  • Dawn

    This is good… been debating, as I made the switch from magazine editor to pr peep last August…

    I just re-initiated contact with the person I originally approached about this locally, so thanks for the kick in the butt!

  • Anonymous

    Excellent post. I was Dallas PRSA APR chair for four years. I now teach undergraduates and graduate PR students and use the APR study guide as one of the required texts. The planning method taught in that study guide is simply the best–the one I’ve used for 20+ years in PR, and I love hearing from my students how impressed their employers are that they know how to write a measurable objective. When you pass that test you’ll feel like all your knowledge and experience has been validated. It WILL make a difference in your career, whether you job hunt or want to move up in leadership in PRSA. Good luck!

  • S.G.

    Thank you for the post Jason. I majored in PR in grad school, but entered into market research after graduation. Now I’m switching back to PR (because I’m really passionate about it after learning more about myself). APR is a great opportunity for me to get refreshed and network with other PR pros. Let’s gear up and forge ahead.