Tag Archives: Value of PR

Has PR Become a ‘Lightning Rod of Mistrust’?

Lord Tim Bell, head of the U.K.-based PR firm Bell Pottinger, thinks so. That’s what he told a crowd gathered in Dubai for the recent IPRA Public Relations World Congress and reiterated in an excellent interview with The Holmes Report. Lord Bell is asked why he feels that public relations has become a “lightning rodRead the rest of this entry

10 Reasons To Think About Getting Your APR

We all know there are good PR Pros and there are the “other” PR imposters. These imposters go around selling our profession short of what it is and throwing mud on the industry name. It is hard to show that you are not one of “those” to a reporter, client or boss who has beenRead the rest of this entry

Exploring the Value of PR for Startups

A series of opinion pieces last week by Dallas Mavericks owner and billionaire business mogul Mark Cuban asserting that startups “should never hire a PR firm” got the PR world buzzing with outrage. But does he have a point or is it too general a brushstroke to paint that PR can “never” benefit a startup? Let’sRead the rest of this entry

The Next Great PR Firm

What will be the next great, innovative PR firm? I wrote this question in a note in my iPhone late one night last week. For those who don’t know me, I’m a bit of a nerd, and yes, these are the things I think about. Primarily, I posed this question to myself as part ofRead the rest of this entry

Debunking the ‘PR Has Too Much Influence’ Myth

When the Columbia Journalism Review and ProPublica examined the growing value of public relations and its relationship with journalism, the scope of the piece, and the reaction it received from the journalism community were fairly predictable. A rousing chorus of “PR has too much influence” over [fill in the blank] seemed to fill the commentsRead the rest of this entry

PR and “Pressing the Flesh” – Does Physical Presence Count Less than it Used to?

I’ve been getting out more lately. Out meeting clients and prospects at User Conferences and Trade Shows. Out making new contacts, engaging people in conversations and learning more about what makes customers and prospects tick within the vertical markets that we serve.  I’ve been out “pressing the flesh.” A few years back I was theRead the rest of this entry

Assessing the Economy’s Impact on PR

Unless you’ve been in a cave the past two weeks, then you know things aren’t looking too good right now for the economy. It’s yo-yoing like crazy, which has investors, CEOs and entrepreneurs fretting. Friday’s Wall Street Journal reported that America’s entrepreneur class shrunk during the Great Recession (despite predictions that it was rapidly growingRead the rest of this entry

On ‘Slime-Slinging’ and Facebook Likes Becoming the New AVE…

This week, I wanted to weigh in on two issues related to Facebook that are gaining attention from PR pros and marketers alike: the fallout of over the Facebook/Burson-Marsteller ethics flap and the growing fascination over Facebook ‘Likes.’ Regarding the recent ethics flap, I made quite clear last week my belief, as well as thatRead the rest of this entry

On QR Codes & PR Working with Dictators…

It’s been an exceedingly busy couple of weeks for me, both personally and professionally. (A wedding coming up in two months will do that to you!) I have, though, been actively monitoring many of the issues bubbling up in the PR and marketing space, and I thought I’d very quickly weigh in with a fewRead the rest of this entry

The Media is Missing the Real Story on PR

I have to admit, I can be a bit of a crank when it comes to how the mainstream media covers PR. It either verges on a near fascination with celebrity publicists — one minor faction of the broader and fast-growing public relations industry — or the belief that PR can easily be wrapped upRead the rest of this entry