Tag Archives: mainstream media

Keith Trivitt

The Media is Missing the Real Story on PR

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I have to admit, I can be a bit of a crank when it comes to how the mainstream media covers PR. It either verges on a near fascination with celebrity publicists — one minor faction of the broader and fast-growing public relations industry — or the belief that PR can easily be wrapped up into a report on the general advertising industry.

Quick and easy, right?

So I’m always a bit bemused when I read articles with headlines like “When Publicists Say ‘Shh!’,” which ran in the April 18 edition of the Sunday New York Times. What followed was a series of clichéd examples from celebrity publicists of how they either act as mouthpieces for their clients or do everything they can to tell them to “shut up” when thinking about oversharing online. Continue reading →

Jim Crawford

Tech PR: The Coming Democratization of Media

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“I’m like God — I can do and say whatever I want.”  Thus spake the tech columnist for a large print daily. It was the mid-1990s. I’d called to ask why he’d flagrantly quoted someone out of context. Fortunately there are fewer of these byline clowns in operation today. And that’s the real value of the online revolution displacing traditional media. The Gaddafis of media are holding out a bit longer, but ultimately they’re marked men.

‘Twas a time when, merely by accession to the throne of an important print or broadcast media outlet, a journalist exercised God-like powers. Still happens, but less so. Continue reading →