Tag Archives: Value of PR

True Value of an Online Connection

As we all seek to understand social media and the digital space, more and more folks seem to be looking for the easy answer to the question, “what is an online fan, follower or connection worth?” There have been some polarized theories and valuations, but it seems that the true answer is actually quite simpleRead the rest of this entryRead the rest of this entry

The Media World is Changing — PR Pros Should Rejoice

As a media junkie, I follow news from the media universe (whether it’s PR, advertising, newspapers, digital publications, etc.) religiously. It’s a bit nerdy, I know, but it’s what I enjoy. At any rate, the past several weeks have been especially exciting, and not just because we’re only a few days away from Christmas. No,Read the rest of this entryRead the rest of this entry

Can We Automate PR? Not so Fast…

There are a lot of things in life that get better with automation. Alarm clocks. Coffee makers. Calendar reminders of your wedding anniversary. But as PR pros, could we make our written communications and messaging better with automation? That’s the question apparently attempted to be answered by a slate of new automated news reporting services,Read the rest of this entryRead the rest of this entry

Good PR is Good PR. Period.

If you had asked me three years ago what type of work I was in, I would have told you something along the lines of, “Oh, I work in social media PR,” or, “I’m in digital PR.” Like many others, I, too, was caught up in the catchphrases of the day to describe a new line of thinking for our profession.

But I’m starting to shift my thinking back to a simpler, more clear thought on the profession: Good PR is good PR. No matter how you slice it or dice it.

I was reminded of this the other day while reading yet another “This is how we can save PR”-type blog post. You know the type –10 tips for saving the profession, or five ways that social media is transforming PR.Read the rest of this entry

Anecdotal Evidence Suggests PR On the Right Path

Over the past year, we have talked a lot on PRBC about the changing role of a PR practitioner, how the profession is perceived by reporters, bloggers, executives and the public and some of the backlash the PR business has received due to a multitude of issues. Through all of these changes, I’m still veryRead the rest of this entryRead the rest of this entry

In Full Public Disclosure, HP Recognizes Value of Reputation, Good PR

On Aug. 6, HP announced that its Chairman, Chief Executive Officer and President Mark Hurd was resigning from the company. The announcement followed an investigation conducted by HP’s internal and external legal counsel into a sexual harassment claim lodged against Hurd and HP by a former HP contractor. While the investigation determined that Hurd didRead the rest of this entryRead the rest of this entry

Blippy’s #EpicFail Demonstrates Importance of Public Relations

Did you see the big social media news that broke Friday afternoon? Probably best to read up about how location-sharing site Blippy, which allows users to broadcast to their friends any and all of their credit card purchases, somehow managed to allow four users’ credit card numbers to slip through a public Google search. ThisRead the rest of this entryRead the rest of this entry