Tag Archives: Digital PR

Good PR is Good PR. Period.

If you had asked me three years ago what type of work I was in, I would have told you something along the lines of, “Oh, I work in social media PR,” or, “I’m in digital PR.” Like many others, I, too, was caught up in the catchphrases of the day to describe a new line of thinking for our profession.

But I’m starting to shift my thinking back to a simpler, more clear thought on the profession: Good PR is good PR. No matter how you slice it or dice it.

I was reminded of this the other day while reading yet another “This is how we can save PR”-type blog post. You know the type –10 tips for saving the profession, or five ways that social media is transforming PR. Continue reading

Think Globally with Your Next Social Media Campaign

Portrait of a businessman sitting on steps with a globe Model Release: Yes Property Release: NASitting in a Barnes & Noble recently, I came across a fascinating article in Harvard Business Review analyzing social Web use around the world from a societal and cultural perspective. While the broad overview analysis offered was mostly typical of many recent “state of social media” reporters we have seen recently, what truly caught my attention was the implication this analysis has from a PR and marketing perspective: Continue reading