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As a media junkie, I follow news from the media universe (whether it’s PR, advertising, newspapers, digital publications, etc.) religiously. It’s a bit nerdy, I know, but it’s what I enjoy. At any rate, the past several weeks have been especially exciting, and not just because we’re only a few days away from Christmas.
No, the last several weeks have seen a slew of important shifts and announcements among major players in the news business, especially those that appear to a) actually have some money to spend; and b) among those media outlets that are poised to grow exponentially in the coming years, and thus, provide a lot of high-level media opportunities for PR pros and their clients. Continue reading