Tag Archives: Facebook Likes

On ‘Slime-Slinging’ and Facebook Likes Becoming the New AVE…

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This week, I wanted to weigh in on two issues related to Facebook that are gaining attention from PR pros and marketers alike: the fallout of over the Facebook/Burson-Marsteller ethics flap and the growing fascination over Facebook ‘Likes.’

Regarding the recent ethics flap, I made quite clear last week my belief, as well as that of PRSA, that the tactics B-M engaged in were unethical and improper. Now, I want to turn my attention to The Economist’s examination into what this incident portends for the future of media. Continue reading

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