Mobile marketing will be a mainstream commercial powerhouse. Local search will be a key battlefield. Social media will continue to be part of everything. That’s the future of marketing and PR according to Google’s Head of Social and Mobile Solutions, Tim Reis.
Sure social is already hot and we have been hearing “mobile will be a game changer” for the last few years but Reis recently lifted the covers at the Think Small Achieve Big conference hosted by Vocus and gave a peek of where the next five years will take us and how we can position for success. Continue reading
It’s been an exceedingly busy couple of weeks for me, both personally and professionally. (A wedding coming up in two months will do that to you!) I have, though, been actively monitoring many of the issues bubbling up in the PR and marketing space, and I thought I’d very quickly weigh in with a few random thoughts on QR Codes and PR firms working with dictators (two totally disparate topics, I know): Continue reading
Let’s face it, PR isn’t all about sending press releases to anybody with an email addresses (or who likes pizza). Sometimes PR is about how to reach people without the use of media.
I recently sat in on a brainstorm for a client that will be launching a product. We were debating video when the idea of a slide show popped up. I quickly said that would not work. And when asked why, I simply pointed to my mobile device. Continue reading